Business courage

The common point that is easily seen is the proactive spirit and strong determination in the business community. Many businesses proactively seek new directions: applying technology to production, digital transformation in management, exploiting new markets or promoting exports through digital platforms.

Clearly identifying the situation and recovery trends, the business community entered the final stage with a more proactive and confident mindset.

Mr. Le Van Hong, Director of Ba Hai Joint Stock Company shared: “After a difficult period due to increased input material prices and fluctuating export markets, we have adjusted production schedules, increased overtime, and optimized processing line productivity. At the same time, we have expanded our markets to Russia and the Middle East, while maintaining traditional orders in the US. Up to now, the company's 9-month revenue has increased by about 10% compared to the same period last year, expected to reach about 900 billion VND this year. Our goal is not only to complete the production plan, but also to maintain quality and reputation with international partners.”

According to Mr. Le Van Hong, over-reliance on a few large markets, along with fierce competition in price and quality, requires export enterprises to change their strategies. Therefore, in addition to expanding export markets, the unit has strengthened its links with fishermen to ensure clean, sustainable sources of raw materials, meeting the strict requirements of international customers.

Phuc Minh Trading Company Limited has prepared production lines, human resources and raw materials to get ready for the new coffee crop . Photo: K.Le

The urgent atmosphere is also evident in many factories and production workshops. Enterprises in the fields of agricultural, forestry and fishery processing, construction materials, textiles, mechanics, etc. are all speeding up to meet order progress. Many units have invested in new equipment and modern technology, applied quality management processes, and automated production, both increasing productivity and reducing costs.

From a "response" mindset to a "proactive adaptation" mindset, many businesses have demonstrated their ability to overcome difficulties by preparing early, mastering the market and seizing opportunities right in the "sprint" stage.

According to Ms. Nguyen Thi Phuc Minh, Director of Phuc Minh Trading Company Limited, the company has quickly reviewed the production line, prepared human resources and raw materials to be ready for the coffee harvest season. At the same time, employees were sent to associated farmers to assess the sustainable coffee production situation, ensuring a stable supply of goods, meeting export standards. "Proactivity is the key factor that helps us maintain quality and progress in all situations," Ms. Minh emphasized.

In reality, in a fiercely competitive environment, proactive production and market planning is the "key" to helping businesses maintain growth. Instead of depending on one market, many businesses have proactively diversified partners, adjusted product structure, and flexibly adapted to demand. According to a representative of Phong Phu - Phu Yen International Investment Joint Stock Company, the current trend is mainly small, short-term orders, with customers having strict requirements on price and origin. Therefore, businesses focus on good production management, closely monitoring the market, proactively documenting origin and diversifying customers. Linking chains and sharing resources are ways to help businesses reduce costs and improve competitiveness.

Phong Phu - Phu Yen International Investment Joint Stock Company focuses on stabilizing the workforce, seeking to expand the market to get more orders. Photo : N. Thanh

From a "response" mindset to a "proactive adaptation" mindset, many businesses have demonstrated their ability to overcome difficulties by preparing early, mastering the market and seizing opportunities right in the "sprint" phase. Ms. Le Thi Trang, Director of Nutri Soil Import-Export Joint Stock Company, said: "Year-end revenue accounts for a large proportion due to the high demand for consumption and Tet gifts, so we have prepared carefully since mid-year, from packaging design, stockpiling plans to the main export market, Korea. Thanks to that, the company has exceeded the 2025 revenue target of 25 billion VND in the second quarter alone and is aiming for a new target of 35 billion VND".

In the context of the world economy still facing potential risks, the efforts of the business community are being fueled by support policies from the State and localities. “Promoting administrative reform, removing barriers, unblocking capital flows, connecting infrastructure and logistics have contributed to strengthening confidence and creating a favorable environment for businesses to make breakthroughs,” said Mr. Nguyen Hoang Phuc, Deputy Director of the Department of Finance.

Nhu Thanh - Le Lan

Source: https://baodaklak.vn/kinh-te/202511/ban-linh-doanh-nghiep-05200a8/