Having clearly identified the situation and recovery trends, the business community is entering the final stage with a more proactive and resilient mindset.
Mr. Le Van Hong, Director of Ba Hai Joint Stock Company, shared: “After a difficult period due to rising input material prices and fluctuating export markets, we have adjusted our production pace, increased shifts, and optimized the productivity of our processing lines. At the same time, we have expanded our market to Russia and the Middle East, while maintaining traditional orders in the US. To date, the company's revenue for the first nine months has increased by approximately 10% compared to the same period last year, and is expected to reach around 900 billion VND this year. Our goal is not only to complete our production plan but also to maintain quality and reputation with international partners.”
According to Mr. Le Van Hong, over-reliance on a few large markets, along with fierce competition in price and quality, requires export businesses to change their strategies. Therefore, in addition to expanding export markets, the company has strengthened links with fishermen to ensure a clean and sustainable source of raw materials, meeting the stringent requirements of international customers.
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| Phuc Minh Trading Co., Ltd. has prepared its production line, workforce, and raw materials to be ready for the new coffee season . Photo: K. Le |
The atmosphere of urgency is also evident in many factories and production plants. Businesses in the fields of agricultural, forestry, and aquatic product processing, construction materials, textiles, and machinery are all accelerating their operations to meet order deadlines. Many units are investing in new, modern equipment and technology, applying quality management processes, and automating production, thereby increasing productivity and reducing costs.
Shifting from a "reactive" mindset to a "proactive" one, many businesses have demonstrated their resilience in overcoming difficulties by preparing early, mastering the market, and seizing opportunities during the crucial final stages. |
According to Ms. Nguyen Thi Phuc Minh, Director of Phuc Minh Trading Co., Ltd., the company has promptly reviewed its production line, prepared human resources and raw materials to be ready for the coffee harvest season. At the same time, staff have been sent to affiliated farms to assess the sustainable coffee production situation, ensuring a stable supply of goods that meet export standards. "Proactiveness is the key factor that helps us maintain quality and progress in all situations," Ms. Minh emphasized.
In reality, in a highly competitive environment, proactively planning production and market strategies is key to maintaining growth for businesses. Instead of relying on a single market, many businesses have proactively diversified their partners, adjusted their product structure, and flexibly adapted to changing needs. According to a representative of Phong Phu International Investment Joint Stock Company - Phu Yen , the current trend is mainly towards small, short-term orders, with customers demanding strict requirements regarding price and origin. Therefore, businesses focus on good production management, closely monitoring the market, proactively managing origin documentation, and diversifying their customer base. Linking supply chains and sharing resources helps businesses reduce costs and enhance competitiveness.
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| Phong Phu International Investment Joint Stock Company - Phu Yen focuses on stabilizing its workforce and seeking to expand its market to secure more orders. Photo : N. Thanh |
From a reactive to a proactive approach, many businesses have demonstrated their resilience in overcoming difficulties by preparing early, mastering the market, and seizing opportunities during the crucial final stages. Ms. Le Thi Trang, Director of Nutri Soil Import-Export Joint Stock Company, stated: “Year-end revenue accounts for a large proportion due to increased consumer demand and Tet (Lunar New Year) gift orders, so we prepared thoroughly from mid-year, from packaging design and inventory planning to our main export market, South Korea. As a result, the company exceeded its 2025 revenue target of 25 billion VND in the second quarter alone and is now aiming for a new target of 35 billion VND.”
Amidst lingering risks in the global economy , the efforts of the business community are being bolstered by supportive policies from the State and local authorities. "The acceleration of administrative reforms, removal of barriers, facilitation of capital flows, and connection of infrastructure and logistics have contributed to strengthening confidence and creating a favorable environment for businesses to thrive," shared Mr. Nguyen Hoang Phuc, Deputy Director of the Department of Finance.
Nhu Thanh - Le Lan
Source: https://baodaklak.vn/kinh-te/202511/ban-linh-doanh-nghiep-05200a8/
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