BIC launches new brand identity.

From January 1st, 2026, BIDV Insurance Corporation (BIC) officially launched its new brand identity. This is a significant milestone in BIC's 20-year development journey, demonstrating its strong commitment to innovation and brand repositioning towards a modern, proactive approach that aligns with the development trends of the non-life insurance market.

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The rebranding is also aligned with BIC's new vision: to become one of the top 3 non-life insurance brands in the market, developing sustainably and comprehensively in the digital age.

BIC's new look and strategic direction in the digital age.

BIC's new brand identity is built upon the iBIC value system, comprising Innovation, Beyond, Insightful Caring, and Certainty. These four values are considered BIC's "brand DNA" in this new phase of development, serving as the foundation for all activities, a guiding principle for strategic thinking, and a direction for innovation in the digital age.

Following the principle of "Heaven is round - Earth is square," BIC's new logo is developed from the values of its parent bank, BIDV, through a stylized circle representing a golden apricot blossom and a square block simulating four protective arms – symbolizing security, connection, and the 20-year history of the BIC brand. These elements are designed in a minimalist, modern style, increasing applicability on digital platforms and aligning with international design trends.

The implementation of the new brand identity will be carried out synchronously across the entire BIC system, including sales departments, publications, communication materials, operational documents, and online platforms. This is not just a change in appearance, but also a mark of innovation, demonstrating BIC's determination to transform itself towards a modern, flexible, and proactive approach to creating value for customers.

The transition from the old logo to the new logo of BIC.

Simultaneously, BIC has established its mission for a new phase of development, reflecting a people-centered approach and sustainable values. For customers, BIC aims to create proactive peace of mind through a comprehensive insurance platform. For the community and society, BIC aspires to contribute to building a proactive community and a sustainably developed society.

For shareholders and businesses, BIC is committed to delivering stable growth and long-term profitability based on a comprehensive and effective business strategy. For its employees, BIC aims to provide opportunities for development and encourage each individual to proactively build a sustainable career in a professional, inclusive, and humane work environment.

This marks the beginning of BIC's new journey.

Along with the launch of its new brand identity, BIC officially introduced the slogan "Peace of Mind, Steadfast Steps Towards Greater Heights," as a testament to its 20-year journey of formation and development, while also opening up a new vision for the next phase of growth. This is not just a marketing slogan, but the culmination of BIC's identity, core values, and aspiration for sustainable development in the new era.

"Peace of mind as a partner" emphasizes BIC's role as a trusted friend, always there when customers need it. "Stepping forward to greater heights" expresses the trust BIC wishes to instill – with a foundation of peace of mind, each customer can confidently conquer bigger goals.

From its 20th anniversary, BIC has chosen brand repositioning as a strategic turning point – the beginning of a journey to create the future, aiming for a modern, flexible, and customer-centric insurance business model. This is also BIC's commitment to accompanying customers, partners, and society, together building a secure, prosperous, and sustainable future.

Source: https://daibieunhandan.vn/bic-ra-mat-nhan-dien-thuong-hieu-moi-10402381.html