The launch ceremony was held at Ben Thanh Metro Station, Ho Chi Minh City – a symbol of the city's dynamism, modernity, and rich cultural identity, reflecting BIDV's commitment to sustainable development alongside the nation. The event was attended by BIDV Bank leaders, representatives from Mastercard – BIDV's strategic partner in card product development, representatives from Ho Chi Minh City Metro, and customers.
| Representatives from BIDV, Mastercard, and Metro kicked off the launch of the campaign and the BIDV 68 card set. |
Speaking at the event, Ms. Pham Phuong Lan - Deputy Head of Retail Banking at BIDV, shared: “The BIDV 68 card is not just a means of payment, but also a symbol of prosperity, representing good fortune and wealth, carrying the imprint of the Thang Long Dragon soaring high and developing alongside Vietnam in the era of national progress. The BIDV 68 card possesses convenient payment features and offers customers many attractive benefits, especially those with a strong local character, helping customers and tourists explore Ho Chi Minh City in particular and Vietnam in general with many rich cultural and historical values.”
68 years of BIDV: Proudly with Vietnam - Connecting millions of journeys
With 68 years of formation and development, BIDV is the oldest financial institution and has the largest total assets in Vietnam. The campaign “68 Years of BIDV: Proud to be with Vietnam - Connecting Millions of Journeys” is an opportunity for BIDV to express gratitude to its customers and partners, while reaffirming its commitment to providing modern financial products and optimizing customer experience. This program not only offers outstanding benefits but also provides an opportunity for customers to participate in a journey of connection and sustainable development, together with BIDV, creating long-term value for the future.
Customers who register and use BIDV's financial services such as Cards, SmartBanking, Premium Account Numbers, Savings, etc., will have the opportunity to receive valuable gifts with total incentives worth over 10 billion VND: Unlimited free rides on the Ben Thanh - Suoi Tien Metro line, Saigon River Water Bus, and visits to the Ho Chi Minh City Museum; Free card opening, annual fee waiver, and cashback of 1 million VND or more, along with a series of attractive discount vouchers at brands such as Highlands Coffee, Traveloka, ShopeeFood… when spending with BIDV cards. Offers for customers opening and using the BIDV SmartBanking application; A series of shocking discount deals starting at only 68,000 VND for transportation and booking services; Opening a premium account number “68” from only 6,800 VND; Receiving attractive gifts when customers transact at the counter; Participating in a lucky draw to win attractive travel packages with a total prize value of 168 million VND…
BIDV 68 Card - Special Edition - Limited Quantity
With its unique design featuring the soaring Thang Long Dragon, the BIDV 68 Card represents prosperous development, evoking national pride and aspirations for progress. Launched to celebrate the 50th anniversary of the Liberation of Southern Vietnam and National Reunification, it further highlights the symbolic value and national spirit. The card not only meets the need for smart and secure payments but also serves as a "passport" for customers to explore Vietnam's landscapes, people, and regions nationwide, with Ho Chi Minh City as the starting point – a vibrant hub of heritage, modernity, and diverse cultures. Furthermore, owners of this rare card experience a smart, dynamic lifestyle and many more outstanding benefits than expected.
| BIDV 68 Special Edition Card: Proudly connecting millions of journeys in Vietnam. |
| From now until June 30, 2025, customers can simply swipe their BIDV Mastercard (international debit and credit cards) to enjoy unlimited free rides on Metro Line 1 (Ben Thanh – Suoi Tien); free admission to the Ho Chi Minh City Museum; and free water bus rides on the Saigon River. |
Source: https://thoibaonganhang.vn/bidv-68-tu-hao-cung-viet-nam-ket-noi-trieu-hanh-trinh-162748.html






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