Beauty salons quietly wait for customers

Although there are only a few days left until Tet, many beauty salons in the province are still deserted. This is in stark contrast to the bustling atmosphere of previous years.

If at this time last year, Mr. Tuan - owner of Tuan Hair salon, Van Giang ward, Ninh Binh city had to "stay up all day and work all night" to serve customers on time, this year his hair salon is strangely quiet and deserted.

Mr. Tuan said: "The end of the year is the "business" season for beauty establishments in general, hair salons in particular, but up to this point, the number of customers coming to the salon has only increased slightly compared to normal days. On average, the salon only welcomes about 10 customers a day, which is too small compared to expectations for the days before Tet."

Walking around many large and small beauty salons, hair salons, nail salons, eyelash salons, etc. in the province, the quiet atmosphere also happened similarly. Ms. Thu Hong, owner of Hong Ngoc spa in Bich Dao ward, Ninh Binh city shared: "My facility serves a variety of women's needs such as skin care, eyebrow tattooing, eyelid and lip tattooing, nail care, eyelash extensions, eyelash curling. At this time last year, I had to hire 3 more workers, on peak days I often had to order boxed meals to eat, then divide shifts to serve. However, this year the number of customers has decreased significantly, estimated to be only half compared to last year."

Explaining the reason for the strange silence and lack of customers, the business owners said: This year, due to the tight economy , many companies have had to cut staff, workers have had to cut working hours, so women have also tightened spending, limiting unnecessary needs. Not only this Tet holiday, but also during the past holidays, the number of customers has been much lower than in previous years.

Beauty salons quietly wait for customers — Beauty spas also recorded a decrease in the number of customers compared to previous years.

In addition, due to the influence of the deep cold air and drizzle over the past few days, women are "afraid" to go out and "afraid" to go to the beauty salon. Besides, many women are busy completing year-end work so they do not have time to take care of themselves.

Ms. Pham Thi Nga, Ninh town, Yen Khanh district said: "After working hard all year, everyone wants to have a new, more beautiful and youthful appearance during Tet. However, I myself have not been able to arrange the time. On average, it takes more than half a day to do hair, and 2-3 hours to do nails or eyelashes, so I plan to do it when I have a day off. If it's too late, then forget it, this year I will just celebrate Tet simply."

To attract customers during the peak season, most spas, salons, and establishments launch promotions, discounts, and have special offers for loyal customers. Most services are offered with big discounts if you register for a combo for multiple people: such as a 10% discount for a group of 2; a flat price for a curling and dyeing combo of 449 thousand VND; free root curling when doing a curling and dyeing combo, free hair steaming cards, hair care essential oils, and vouchers for customers...

However, according to Mr. Son, the owner of a hair salon in Yen Ninh town, Yen Khanh district, consumers need to learn and be wary of "winged" advertisements and super cheap promotional programs. If you are greedy for cheapness and use chemicals that are not guaranteed, your hair will become brittle, damaged, and very difficult to recover.

Beautifying to welcome Tet is the need of many women, however, customers need to carefully research information about the facilities before choosing, agree on service prices, avoid "losing money and getting sick". Recently, a social network user had to post indignantly about a famous salon in Ninh Binh city when "advertising one thing, quality another", while the service price was too high.

In addition, the authorities also recommend that people who want to beautify themselves should go to licensed, reputable beauty salons or specialized medical centers. Do not abuse beauty treatments and use cosmetics indiscriminately as this can cause skin diseases, affecting health and life.

Article and photos: Minh Hai

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