Brazil's 'money-making tree'

According to the World Economic Forum's (WEF) tourism competitiveness report, Brazil ranks third globally in terms of natural potential. MIPIM World Blog, a leading real estate collaboration platform, believes the country is well-positioned to become a sustainable tourism powerhouse.

Cristalino Ecological Reserve, Brazil. (Source: Planeta Exo)

An ecotourism paradise

Brazil is considered a world- leading ecotourism destination, boasting eight UNESCO World Heritage sites. In 2023, Forbes ranked Brazil number one in its ecotourism index, scoring 94.9 out of 100 points. This ranking is based on criteria such as biodiversity, the number of natural heritage sites, CO2 emissions, and air quality.

Among the 50 countries studied, Brazil has the richest ecosystem, with over 43,000 species of plants and animals. In particular, the Amazon rainforest – one of the country's eight World Natural Heritage sites – plays a crucial role in protecting endangered species such as the Amazonian manatee and the black American alligator.

Polyana de Oliveira, director of DMC Viare Travel, believes Brazil is an ideal destination for those who want to immerse themselves in nature. In the Amazon, tourists cannot explore freely but need guides who are knowledgeable about the terrain and ecosystem. “There are canyons and rivers that tourists only learn about when we tell them. They are overwhelmed by the magnificent landscape, beautiful like nature's graphic works,” Oliveira shared.

Amazon rainforest tours are conducted by local guides. (Photo: João Paulo Krajewski)

The billion-dollar market

Ecotourism in Brazil is booming as travelers flock to the Amazon rainforest, the Atlantic coast, and other natural destinations to experience sustainable travel. They are eager to explore the pristine landscapes, diverse ecosystems, and vibrant culture of this South American nation.

Furthermore, the trend of sustainable tourism is gaining increasing attention, with many tourists prioritizing environmentally friendly accommodations and activities. This not only contributes to the protection of nature but also generates significant revenue for Brazil's tourism industry, especially ecotourism.

This type of tourism plays a significant role in the Brazilian economy, accounting for 8% of the national GDP. In 2023, Brazil held a 4.3% share of the global ecotourism market, with revenues reaching US$10.1 billion. According to Grand View Research, this sector is projected to experience a compound annual growth rate (CAGR) of 16.6% from 2024 to 2030, reaching over US$29.5 billion by the end of the decade, making Brazil the market leader in South America.

Besides generating significant revenue, ecotourism also plays a crucial role in nature conservation. According to WWF, this model promotes sustainable economic development for local communities while limiting deforestation by providing an alternative source of income to resource exploitation.

Ecotourism activities in Bonito, Brazil. (Source: Greeninitiative)

A bright future awaits

As awareness of the importance of the environment increases, many travelers' travel choices are also based on criteria that are more sustainable and closer to nature.

Anticipating this trend, Brazil has intensified its sustainability initiatives, focusing on environmental protection and ending deforestation to mitigate the impact of climate change, while simultaneously building an image as a green tourist destination. Environmentally friendly tourism activities, conservation efforts, and community-based tourism models have received positive feedback from visitors.

In addition, Brazil aims to attract tourists who are passionate about adventure travel and environmental protection, contributing to an increase in the total number of international visitors. The government also plans to expand the number of flights and cruises, facilitating travel and boosting the tourism industry.

Notably, Brazil's hosting of the 2025 United Nations Climate Change Summit (COP 30) and the organization of nearly 200 events within the framework of its BRICS chairmanship until 2025 are expected to create a strong boost for the tourism industry, attracting tourists and enhancing the country's standing on the international stage.

The turquoise waters, pristine forests, wildlife, and stunning environment create a magical and captivating experience at Bonito, Brazil. (Source: Awesome places to visit)

Brazilian Tourism Minister Celso Sabino believes that upcoming events will enhance Brazil's appeal as an ecotourism destination, attracting more visitors to explore the Amazon rainforest and its biodiverse ecosystems.

The Brazilian government's efforts to promote tourism have received support from the private sector. Marina Figueiredo, Executive Chair of Braztoa – the Brazilian Association of Travel Agents, emphasized that with its unique ecosystem, Brazil has great potential for developing ecotourism. As global tourists increasingly seek experiences close to nature and wildlife, this is an advantage that this South American nation needs to exploit more strongly.

The surreal beauty of Gruta do Lago Azul in Bonito, a cave with stunningly clear blue water and impressive stalactites. (Source: Awesome places to visit)

Another advantage for the development of ecotourism in Brazil is the unprecedented growth scale of the global ecotourism market. According to the world's leading market research firm, Business Research Company, the market reached $246.99 billion in 2024 and is projected to reach $279.41 billion in 2025 and increase to $497.65 billion in 2029, with a compound annual growth rate of 15.5%.

Given this strong growth potential, Brazil will not stand aside; it will focus its resources and strive to capture as much market share as possible.

In summary, as awareness of climate change increases, ecotourism is no longer a niche market but an inevitable trend, shaping global travel preferences, destination choices, and tourism policies. Brazil's promotion of sustainable tourism not only helps preserve the country's ecosystems and biodiversity but also contributes to safeguarding its natural treasures for future generations.

UNESCO World Heritage sites in Brazil include: the Southeastern Atlantic Forest Reserve; the Fernando de Noronha and Atol das Rocas Reserve; the Central Amazon Conservation Complex; the Cerrado Reserve; the Chapada dos Veadeiros and Emas National Parks; the Discovery Coast Atlantic Forest Reserve; Iguaçu National Park; Lençóis Maranhenses National Park; and the Pantanal Reserve.

Source: https://baoquocte.vn/cay-hut-tien-cua-brazil-309036.html