Touching emotions, awakening aspirations of Quang Binh

A feast of sound and light

The program is elaborately staged with three main chapters: “Aspiration for a love”, “Aspiration for innovation” and “ Quang Binh - Come and love”. Each chapter is an emotional slice of the sunny and windy but also poetic Central region.

Impressive performance by People's Artist Thuy Linh and singer Ho Van Khanh.

Through each song and each dance, the audience was able to admire the nature of Quang Binh, and from there, feel the vitality of a land that is changing strongly. As a metaphor, the art program conveyed the story of a land: With majestic nature, deep cultural history, simple people and aspirations to rise up.

Performances such as “Phong Nha De Nhat Ky Quan”, “Dance of the Ocean”, “Nu Kiss Bien Goi”, “Pho Bien”… told through artistic language about the natural beauty and human emotions before Quang Binh. Right from the opening, the mashup of three songs “Quang Binh, my homeland - Vietnam in me - Red blood, yellow skin” with the performance of People's Artist Thuy Linh, Ho Van Kanh and the dance troupes created a picture that is both traditional and modern, both calm and heroic.

The song “Phong Nha De Nhat Ky Quan” performed by People’s Artist Thuy Linh touched the emotions. The rich voice combined with the stage lighting created a magical space.

The art program recreates the image of a Quang Binh that is rising strongly.

Not only honoring the natural beauty, "Quang Binh - Come and love" also carries the breath of a Quang Binh that is breaking through and rising from the difficulties of the past.

Chapter two "Aspiration for Innovation" brings a series of youthful performances such as "1000 Days of Loving You", "Fallout", "Shrimp and Fish Song"..., demonstrating the spirit of integration, innovative thinking and strong resilience of the province's tourism industry.

The musical rhythm continues to be pushed up in the third chapter “Come and love” with colorful performances such as “Click click space”, “Beautiful girl”, “Dance of dawn” and especially the captivating performance of singer Ho Ngoc Ha. In the shimmering light, with carefully choreographed dance steps, music and choreography, the audience seems to be immersed in a complete auditory and visual feast, where art is not just for watching, but for feeling and remembering.

Amidst the sea of ​​people pouring into the main stage area at Regal Legend, we met Nguyen Thai Nhat, from Hanoi, currently a freelance travel blogger. This was the first time I set foot in Quang Binh and was immediately attracted by the event. Thai Nhat shared: “I have been to many music festivals and outdoor events, but I must say this is a special program. The music is not noisy like the market but has a lot of depth, especially the lighting arrangement. I was surprised that Quang Binh could organize such a large-scale cultural-tourism event. Quang Binh knows how to tell its own story through the language of art.”

The program attracts thousands of tourists and locals.

"Come is love"

The highlight of the program was probably the special performance and talk by singer Ho Ngoc Ha - a native of Quang Binh. The singer returned to her hometown, bringing with her a pure love and desire to contribute to the land where she was born. On stage, Ho Ngoc Ha created emotions for the audience when she shared that every time she returned to Quang Binh, she wanted to travel more and enjoy dishes that only Quang Binh had. Those were the experiences that made her love her hometown more and wanted to share that love with many people.

A performance by female singer Ho Ngoc Ha.

That love does not stop at emotions. Ho Ngoc Ha revealed that her team is making a music video filmed at many famous landmarks in Quang Binh. For her, this is a project of special value, both as an artistic product and a way to promote the beauty of her homeland to a wide audience at home and abroad.

Ho Ngoc Ha sent a message: "I want to tell those who love me: Come to Quang Binh once, because it is true to the theme of the program: Quang Binh - come and love".

The sharing is not ostentatious, nor does it need to be colorful, but it touches the emotions of many people. In Ho Ngoc Ha, people see the image of an artist who knows how to cherish her roots, knows how to use her influence to tell the story of her homeland in the most intimate and sincere way.

Singer Ho Ngoc Ha amidst the love of her hometown audience.

Coming back, singing on stage in her hometown, making a music video promoting the famous landscape is a return with passion, responsibility and faith to the place that nurtured her childhood. And this is not the first time she has returned to her hometown, making a music video promoting tourism for the land where she was born.

Art opens the way for tourism

The true power of the show lies not in its grandeur or elaborate staging, but in the way it awakens the audience’s emotions. From those who set foot in Quang Binh for the first time, to those who have returned from far away, all are led through a spiritual journey where art becomes the language of storytelling and emotions become the means to connect people with the land.

Performance by singer Tran Nguyen Thang - a native of Quang Binh.

The audience was not just spectators, but truly became a part of that space. When the lyrics of “Phong Nha De Nhat Ky Quan” echoed amidst the magical blue light, or when the images of dancers moved to the music of “Dance of Dawn”, thousands of people below fell silent, not because they were overwhelmed, but because they were moved.

This is not the first time Quang Binh has organized an art program to kick off a vibrant tourism season, but the program “Quang Binh-Come and Love” has gone beyond the framework of a normal art event to become a sophisticated tourism communication strategy. When emotions are led by music, when famous artists replace promotional words with true love, that is when tourism is no longer a service, but becomes an emotion.

The program has the participation of many famous artists.

Through art, Quang Binh conveys the image of a safe, different, dynamic destination, where heritage is being “awakened” day by day with modern, creative thinking. This is a necessary direction in the context of increasingly fierce tourism competition. The brand lies not only in resources, but also in the way of telling stories about culture, history and people.

Ms. Nguyen Thi Minh, representative of a travel agency in Da Nang City, shared that in the era of tourism associated with emotional experiences, "art parties" like this are special catalysts, creating lasting impressions and helping the image of Quang Binh destination spread more strongly on the Vietnam tourism map. The program has gone beyond the framework of an art night. It arouses curiosity, awakens the desire to explore and sows in the hearts of tourists a lasting feeling - that is love.

"Quang Binh - Come and love" is the opening program for Quang Binh Tourism Week 2025.

Quang Binh is choosing its own path to approach tourists: No noise, no fuss, but with sincerity. And by doing so, tourists not only "come" but truly "fall in love".

Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, commented: “Not simply exploiting resources, Quang Binh has known how to turn landscapes into resources, turn pride into motivation and rise up with the spirit of an integrated locality, catching up with the trend of sustainable development, promoting emotional experiences. Programs like “Quang Binh - Come and love” are clear evidence that art, technology and identity are harmoniously interwoven. Technology does not obscure the depth, but on the contrary, is used to express the cultural and historical depth of a land that is very proud. There, Quang Binh is using the art stage to speak on behalf of its people to domestic and foreign tourists that: This is a land worth coming and coming to love”.

Dieu Huong

Source: https://baoquangbinh.vn/kinh-te/202505/cham-cam-xuc-danh-thuc-khat-vong-quang-binh-2226533/