Touching emotions, awakening aspirations in Quang Binh.

(QBĐT) - From the dazzling art stage in Bao Ninh 1 Urban Area (Regal Legend), Quang Binh welcomed the 2025 summer tourism season with a spectacular and emotional performance program. "Quang Binh - Come and Love It" - the launch event for Quang Binh Tourism Week 2025 - is a sophisticated communication strategy aimed at spreading the image of Quang Binh tourism to domestic and international tourists.

A feast of sound and light

The program was elaborately staged with three main chapters: "The Aspiration for Love," "The Aspiration for Innovation," and " Quang Binh - Come and Fall in Love." Each chapter is an emotional snapshot of this sun-drenched, windy, yet poetic land in Central Vietnam.

An impressive performance by People's Artist Thùy Linh and singer Hồ Văn Kảnh.

Through each song and dance, the audience was able to admire the natural beauty of Quang Binh, thereby feeling the vitality of a land undergoing powerful transformation. Like a metaphorical introduction, the artistic program conveyed the story of a land: with magnificent nature, profound cultural history, simple and honest people, and aspirations for progress.

Performances such as "Phong Nha, the First Wonder," "Ocean Dance," "The Kiss of the Sea," and "Seaside Street"... told the story through artistic language about the natural beauty and human emotions of Quang Binh. Right from the opening, a mashup of three songs – "Quang Binh, My Homeland," "Vietnam in My Heart," and "Red Blood, Yellow Skin" – performed by People's Artist Thuy Linh, Ho Van Kinh, and various dance troupes, created a picture that was both traditional and modern, poignant and exhilarating.

The song "Phong Nha, the First Wonder of Vietnam," performed by People's Artist Thuy Linh, touched the emotions. Her rich voice, combined with the stage lighting and staging, created a truly magical atmosphere.

The art program recreates the image of Quang Binh as a province that is rising strongly.

Beyond celebrating natural beauty, "Quang Binh - Come and Fall in Love" also embodies the spirit of a Quang Binh that is breaking through and rising from the very difficulties of the past.

Chapter two, "Aspiration for Innovation," presented a series of youthful performances such as "1000 Days of Loving You," "Fallout," and "The Song of Shrimp and Fish," showcasing the spirit of integration, innovative thinking, and the strong dynamism of the province's tourism industry.

The musical tempo continued to build in the third chapter, "Come and Love," with vibrant performances such as "Click Click Space," "Beautiful Girl," "Dance of the Dawn," and especially the captivating performance by singer Ho Ngoc Ha. In the shimmering light, with meticulously choreographed dance moves, music, and movements, the audience was immersed in a complete auditory and visual feast, where art is not just for watching, but for feeling and for remembering.

Amidst the throngs of people flocking to the main stage area at Regal Legend, we met Nguyen Thai Nhat, from Hanoi, currently a freelance travel blogger. Visiting Quang Binh for the first time and immediately captivated by the event, Thai Nhat shared: “I’ve been to many music festivals and outdoor events, but I must say this is a special program. The music isn’t loud and commercial; it’s very profound, especially the lighting design. I was surprised that Quang Binh could organize such a large-scale cultural and tourism event. Quang Binh really knows how to tell its own story through the language of art.”

The program attracted thousands of tourists and locals.

"You'll fall in love when you see it."

The highlight of the program was perhaps the special performance and conversation by singer Ho Ngoc Ha, a native of Quang Binh. The singer returned to her hometown, bringing with her her unwavering love and desire to contribute to the land where she was born. On stage, Ho Ngoc Ha moved the audience by sharing that every time she returns to Quang Binh, she wants to explore more and enjoy the unique dishes only found there. These experiences make her love her hometown even more, and she wants to share that love with others.

A performance by female singer Ho Ngoc Ha.

That love goes beyond mere emotion. Ho Ngoc Ha revealed that her team is currently working on a music video filmed at many famous landmarks in Quang Binh. For her, this is a project of special value, both as an artistic product and as a way to promote the beauty of her homeland to a wide audience both domestically and internationally.

Ho Ngoc Ha shared: "I want to tell those who love me: Please visit Quang Binh at least once, because, as the program's theme says: Quang Binh - come and fall in love."

Her words are unpretentious and simple, yet they touch the emotions of many. In Ho Ngoc Ha, one sees the image of an artist who cherishes her roots and uses her influence to tell the story of her homeland in the most intimate and sincere way.

Singer Ho Ngoc Ha surrounded by the love of her hometown audience.

Returning home to perform on stage in her hometown and create a music video promoting its landmarks is a heartfelt return, driven by a sense of responsibility and faith in the place that nurtured her childhood. And this is not the first time she has returned to her hometown to create a music video promoting tourism in the very land where she was born.

Art paves the way for tourism.

The program's true strength lies not in its grandeur or elaborate staging, but in its ability to evoke emotions in the audience. From those visiting Quang Binh for the first time to those returning home after a long absence, everyone is guided through a spiritual journey where art becomes the language of storytelling and emotions become the means of connecting people to the land.

This is a performance by singer Tran Nguyen Thang, a native of Quang Binh province.

The audience was not simply spectators, but truly became a part of that space. When the lyrics "Phong Nha, the first wonder of the world" resonated amidst the ethereal blue light, or when the dancers moved to the music of "Dance of the Dawn," thousands below fell silent, not out of awe, but out of emotion.

This isn't the first time Quang Binh has organized an art program to kick off a vibrant tourism season, but the "Quang Binh - Come and Love It" program has transcended the boundaries of a typical art event to become a sophisticated tourism communication strategy. When emotions are guided by music, and when famous artists use genuine love as a promotional tool, then tourism is no longer just a service, but an experience.

The program features the participation of many famous artists.

Through art, Quang Binh conveys the image of a safe, unique, and dynamic destination, where heritage is being "awakened" daily with modern and creative thinking. This is a necessary direction in the context of increasingly fierce tourism competition. A brand lies not only in its resources, but also in how it tells the story of its culture, history, and people.

Ms. Nguyen Thi Minh, a representative of a travel agency in Da Nang City, shared that in an era where tourism is linked to emotional experiences, "artistic feasts" like this are a special catalyst, creating lasting impressions and helping the image of Quang Binh as a destination spread more strongly on the Vietnamese tourism map. The program has gone beyond the scope of a single art performance. It sparks curiosity, awakens the desire to explore, and instills in tourists a lasting feeling—that of love.

"Quang Binh - Come and Fall in Love" is the opening program for Quang Binh Tourism Week 2025.

Quang Binh is choosing its own path to connect with tourists: not with the noise and pretentiousness, but with sincerity. And through this approach, tourists not only "arrive" but truly "fall in love."

Mr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration, assessed: “Quang Binh has not simply exploited its resources, but has known how to transform its landscape into a resource, turn pride into motivation, and rise with the spirit of an integrated locality, keeping up with the trend of sustainable development and emphasizing emotional experiences. Programs like “Quang Binh – Come and Love It” are clear evidence that art, technology, and identity are harmoniously intertwined. Technology does not obscure the depth, but on the contrary, is used to express the rich cultural and historical heritage of a land that is truly worthy of pride. In this, Quang Binh is using the art stage to speak on behalf of its people to domestic and international tourists, saying: This is a land worth visiting, and once you come, you will love it.”

Dieu Huong

Source: https://baoquangbinh.vn/kinh-te/202505/cham-cam-xuc-danh-thuc-khat-vong-quang-binh-2226533/