For example, fans "coincidentally" wear the same clothes or accessories as their idols, eat the same foods their idols used to eat, check-in at places their idols have been to... "Cheap moments" connect fans and idols closer together through common things, so they are considered special moments.
Vietnamese fans “cheap moment” bracelets and shoes with singer Donghae (Super Junior group)
At the end of March 2023, the news that singer Jungkook (BTS, Korea) became the global ambassador of a fashion brand attracted a lot of interaction on media channels. What he wore immediately "sold out" because AMRY (BTS fan community) could not ignore this "cheap moment". The appearance of the new ambassador in Calvin Klein clothes was very impressive. In addition to clothes, shoes and accessories such as phone cases, hats, bracelets... are the easiest products to wear with idols and many young people were excited to buy those things.
Artists are always at the forefront of fashion trends. To have a fun and meaningful "cheap moment", young people should spend reasonably; it is not necessary to buy expensive clothes and accessories, just need to have similar appearance and color. Through this trend, fans can learn the style of their idols, thereby updating and affirming their own personality.
Fans quickly "cheap moment" with the purple pants that EunHyuk (Super Junior group) wore when he came to Vietnam in early September.
If applied, "cheap moments" can be useful in many aspects of life. For example, when singer-actor Choi Si Won shared his academic achievements on a language learning app, many fans felt motivated and worked harder to learn the language.
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