"Cheap moment" with idols

For example, fans might "coincidentally" wear matching clothes or accessories with their idols, eat the same food their idols used to eat, or check in at places their idols visited... "Cheap moments" connect fans and idols more closely through shared experiences, and are therefore considered special moments.

Vietnamese fans have a "cheap moment" with bracelets and shoes worn by singer Donghae (from Super Junior).

In late March 2023, news that singer Jungkook (from the South Korean group BTS) had become the global ambassador for a fashion brand garnered significant interaction across media channels. Everything he wore immediately sold out because ARMY (the BTS fan community) couldn't miss this "cheap moment." The new ambassador's appearance in Calvin Klein was very impressive. Besides clothing, shoes and accessories such as phone cases, hats, and bracelets were the easiest items to wear matching with their idols, and many young people enthusiastically purchased them.

Artists are always at the forefront of fashion trends. To have a fun and meaningful "cheap moment," young people should spend wisely; it's not necessary to buy expensive clothes and accessories, just something similar in appearance and color. Through this trend, fans can learn from their idols' style, thereby updating and affirming their own individuality.

Fans quickly captured a "cheap moment" with the purple pants that EunHyuk (from Super Junior) wore when he visited Vietnam in early September.

If used appropriately, "cheap moments" can be useful in various aspects of life. For example, when singer-actor Choi Si Won shared his academic achievements on a language learning app, many fans felt motivated and studied foreign languages ​​more diligently.

Text and photos: Kang Hoon

Source: https://nld.com.vn/giao-duc-khoa-hoc/cheap-moment-cung-than-tuong-20230923200741018.htm