The cost of producing the iPhone 15 Pro Max has increased by 12%.

A recent report from Nikkei indicates that a teardown of the iPhone 15 Pro Max reveals the cost of the components used to create the device is as high as $558. A higher bill of materials (BOM) would impact Apple's profit margins.

The input cost to produce each 256GB iPhone 15 Pro Max is approximately $558.

Although the iPhone 15 Pro Max starts at $1,199, $100 more than the iPhone 14 Pro Max, it offers 256GB of internal storage compared to the 128GB of the iPhone 14 Pro Max. Since the 256GB version of the iPhone 14 Pro Max also costs $1,199, Apple is essentially keeping the iPhone price the same this year. However, the higher BOM (Bill of Materials) per unit means lower profit margins.

Part of the higher cost is due to the addition of the first-ever periscope lens in iPhone history. Only on the iPhone 15 Pro Max, the quad-lens system gives the iPhone 15 Pro Max 5x optical zoom, resulting in the telephoto camera costing 3.8 times more than the telephoto camera Apple used on the iPhone 14 Pro Max. The heavily advertised titanium frame costs 43% more than the stainless steel on the iPhone 14 Pro Max, and the display on the new phone costs 20% more than its predecessor.

Apple paid TSMC 27% more for the 3nm A17 Pro chip compared to the A16 Bionic. A recent report indicated that TSMC delivered a great deal to Apple this year, with the foundry covering the costs of faulty molds and saving Apple millions of dollars.

Regarding the iPhone 15 Pro, Apple reportedly incurred 8% higher production costs compared to the iPhone 14 Pro, with a Bill of Materials (BOM) of $523 per unit. The components used to manufacture the iPhone 15 Plus cost $442, 10% more than the iPhone 14 Plus. The biggest increase over its predecessor was for the basic iPhone 15, with a BOM of $423, 16% more expensive.

The reason for the significant increase in the BOM cost of the iPhone 15 and 15 Plus stems from new features such as Dynamic Island, as well as the upgrade of the main image sensor from 12 MP to 48 MP.

Source link: https://thanhnien.vn/chi-phi-san-xuat-iphone-15-pro-max-tang-12-185231017142543348.htm