Even before its release, the iPhone 17 was already being ridiculed.

Rumored iPhone 17 design, in which the camera cluster is said to resemble that of Google Pixel models. Photo: 9to5Mac .

The approximately one-minute video is structured as a podcast featuring two "main characters": an iPhone and a Pixel – both personified with their own voices and personalities.

In what seemed like a harmless conversation, the iPhone initially expressed surprise at rumors of a Pixel-like design, but quickly admitted to often lagging behind Google in introducing new features.

Google makes no secret of its aggressive intentions. Instead of subtle metaphors or imagery, the script gets straight to the point, full of sarcasm. The Pixel repeatedly hints at feature launch timelines, while the iPhone both avoids the topic and... reveals it outright.

iPhone 17, Google, Pixel 1

Images from a Google advertising video.

Specifically, here is the translated dialogue:

" Pixel: Hi everyone, I'm Pixel, and this is my friend - iPhone."

iPhone: Good morning.

Pixel: There have been many rumors recently about you getting a redesign.

iPhone: That sounds crazy. Can you imagine me doing what you did years ago?

Pixel: That sounds a bit far-fetched, doesn't it?

iPhone: I mean... you released Night Sight once, and then a year later I didn't get Night Mode.

Pixel: It's just a coincidence.

The video ends with the iPhone repeating Pixel's exact words: "We want to remind everyone that all of this is just rumors." Pixel reacts, "Unbelievable!", while the iPhone innocently replies, "What's wrong?".

This isn't the first time Google has used the iPhone as a "co-star" in its Pixel advertising campaigns. Previously, the company has repeatedly used "iPhone vs. Android" style advertising to satirize Apple's controversial design decisions. A recent example is a series of videos revolving around Apple's forced switch to USB-C charging on the iPhone 15 – something Google sees as clear evidence that Apple always "follows" technological trends that Android has long implemented.

However, all images and information related to the iPhone 17's camera design are currently just rumors. The official design will only be confirmed by Apple in September at its annual launch event. At that time, the new iPhone lineup, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and especially the ultra-thin iPhone 17 Air, is expected to be officially revealed.

Reactions to the rumored iPhone 17 design began to erupt in late April, after leaked images of models of the four new versions were widely shared on social media. The account @SonnyDickson – a frequent source of early Apple information – posted a series of images believed to be physical models of the iPhone 17, iPhone 17 Air, 17 Pro, and 17 Pro Max.

iPhone 17, Google, Pixel 2

Images of mock-up iPhone 17 models were leaked by an account.

These models, although non-functional, are often produced based on leaked blueprints from the supply chain for accessory manufacturers. In this series of images, users can clearly see two color options, black and white, as well as significant design changes.

The most controversial design element is the horizontal camera bar on the back – replacing the traditional square camera module that has been a staple of iPhones for many years. This design has consistently appeared in numerous recent rumors and is increasingly believed to be a reality.

Additionally, the models also suggest that Apple may adopt a monochromatic color scheme for the back panel and camera module, instead of the two-tone design previously predicted by some leaks – a detail consistent with recent information from analyst Mark Gurman.