Perhaps never before have the most popular concerts in the Vietnamese entertainment industry been discussed so frequently in parliament as they are now.
The two "Brother Overcomes a Thousand Obstacles" concerts attracted approximately 50,000 attendees - Photo: Organizers
With the phenomenal rise of "Brother Say Hi" and "Brother Overcoming a Thousand Obstacles," each concert attracting 50,000 to 100,000 attendees, surpassing BlackPink's 67,000 viewers in Vietnam in 2023... Chinese audiences look at Vietnam in amazement: "Vietnamese audiences are amazing. China has hundreds of concerts, none of which are as explosive as one Vietnamese concert."
The head of the government, Prime Minister Pham Minh Chinh, mentioned these two concerts not just once when evaluating cultural, sports , and tourism activities in 2024; he mentioned them multiple times, emphasizing that this success came entirely from the Vietnamese people and Vietnamese intellect, praising the creativity of young Vietnamese people with these concerts.Associate Professor Bui Hoai Son affirmed that these two concerts "not only have entertainment value but also awaken national pride; Vietnam is not just a place to receive but has begun to become a destination for world-class music events."
Learn from South Korea: Slow down to succeed.
The excitement in parliament reminded the author of how much he enjoyed reading Euny Hong's book, *Decoding Stylish Korea*, five years ago, which was Amazon's top 10 best books of the month.
Euny Hong exposed the crucial technology that helped the Korean music, film, and video game (Hallyu) wave penetrate Asian countries and export to Europe and America.
This is the "management technology" with the direct, detailed oversight of the South Korean government aimed at exporting Korean popular culture products beyond its borders. The author was astonished when visiting the South Korean Ministry of Culture and witnessing high-ranking government officials researching virtual reality and hyper-realistic holographic technology to optimize musical performances. Successive presidents, along with the Ministry of Culture, established task forces to support the popular culture industry within the government, gradually upgrading them into important agencies such as the "Cultural Industry Center," coordinating hundreds of millions of dollars in budget.The South Korean government has also mobilized billions of dollars in private funds for the cultural industry with the aim of co-investing and generating profits.
The Korean Wave's impetus stems from its own difficulties and weaknesses. This is a premise that Vietnam can see itself in. Without the 1997 economic crisis and the risk of national debt, there would not have been the Korean cultural industrial revolution, which forced all resources to find a unique selling point to generate revenue and enhance the country's image.
Thirty years ago, South Korea achieved surreal 3D stage technology, and now Vietnam is only just beginning to demonstrate its initial successes in applying modern world-class performance technology to create world-class shows. The progress has been slow, but we are gradually "reaching" it.
Hanoi fans greet the guys as they say hi during their bus tour before the concert - Photo: Organizers
No wave can be created from a single source.
We may have been slower because of past difficulties, setbacks, and a lack of determination, but now that we've reached this point, what more can we do?
A representative from DatVietVAC, the production company behind "Anh trai say hi" (Brother Says Hi), stated that the success of these large-scale concerts "answers exactly what audiences have long expected: using a purely Vietnamese format, a foundation of local culture, combined with contemporary trends to create a cultural and entertainment program with global appeal."
Tuoitre.vn
Source: https://tuoitre.vn/da-den-luot-viet-nam-chua-20241221102642997.htm
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