Tea in Lam Dong is not only a staple crop, but also a part of history, culture and local identity. Entering a period of deep integration, Lam Dong tea industry continues to affirm its position not only domestically but also increasingly reaching out to the international market, demonstrated through product diversity, innovation in production methods and the boldness of businesses in bringing tea along with tourism .
In Bao Loc - considered the tea capital of Lam Dong province, the brand name “B'lao Tea” has been the pride of the people for decades. With nearly 2,000 hectares of tea and 195 businesses and processing facilities in operation, the annual export value of the tea industry here reaches over 10 million USD.
Along with the development of production scale, Lam Dong province in general and Bao Loc area in particular have always paid special attention to promoting and honoring tea growers for many years. Festivals and trade promotion programs are continuously organized, becoming forums for businesses to affirm their brands and enhance product value.
Ms. Nguyen Thi Hue - Owner of Lan Huong Tea and Coffee Establishment believes that each promotional activity not only creates an opportunity to introduce products but also opens up a more sustainable development direction. According to her, the active participation of businesses in tea-related events demonstrates the common aspiration to bring Lam Dong tea brand further, access a wider market and establish a stable position in the hearts of customers.
Lam Dong province currently has more than 100 processing facilities, with a capacity of about 34,000 tons of finished products per year, equivalent to over 153,000 tons of fresh tea materials. It is worth noting that more and more facilities are applying advanced quality management systems such as ISO, HACCP or Halal, helping products meet the strict requirements of demanding markets.
Along with that, export enterprises maintain stable volume of goods to many countries in Asia, Europe and the Middle East, creating a widespread trade network and proving the competitiveness of Lam Dong tea.
One of the new and effective directions is to combine tea production with experiential tourism. At many facilities, visitors can visit the process of planting, caring for and harvesting tea, directly witness the processing stages from manual to modern, enjoy the flavor of tea right on the hill and buy products on the spot.
According to Ms. Tran Phuong Uyen, Representative of Long Dinh Tea Company, this combination has brought about remarkable results. Tourists have both experienced the local culture and learned more about the value of tea and the tea making profession, thereby creating a natural spread, contributing to sustainable market expansion.
Along with Bao Loc, Cau Dat tea area (Xuan Truong ward - Da Lat) has become a familiar destination for domestic and foreign tourists for many years. Endless green tea hills in the cold mist have created a poetic scene, becoming a typical mark of Da Lat tourism.
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Every day, Cau Dat welcomes a large number of visitors to visit, take photos and enjoy tea. Mr. Nguyen Tuan Anh, a resident of Phat Chi village, Xuan Truong ward - Da Lat, said that the stable number of visitors is an important resource to help people maintain the tea growing profession; at the same time, creating new livelihoods through tourism services. Tea in Cau Dat is not only an economic crop but also becomes a bridge between culture, nature and people here.
It can be said that the diverse soil, temperate climate and ideal altitude have created for Lam Dong the perfect natural foundation for developing many different types of tea, from green tea, black tea, oolong tea to herbal teas, flavored teas with high value. The harmonious combination of traditional farming techniques and modern technology, along with the thinking of elevating products of young businesses, has helped the local tea industry shape a path of sustainable and unique development.
In this context, the fact that the 2025 International Tea Festival is held for the first time in Vietnam and chooses Lam Dong as the main destination is a particularly important milestone.
The event is expected to gather hundreds of businesses, artisans, experts and tea researchers around the world, becoming a large-scale cultural and commercial exchange forum. This is a golden opportunity to promote the history and culture of Vietnamese tea, introduce typical products of Lam Dong, promote production - consumption links, expand the market and affirm the position of Vietnamese tea on the international map.
The festival not only has economic significance but is also an opportunity to honor tea growers - people who have preserved the profession for many generations, persistently on the hillsides, contributing to creating unique values for this land.
From Bao Loc to Cau Dat, from modern farms to traditional production facilities, every tea maker carries within them the pride and aspiration to elevate their products, make them more widely known and be appreciated for their inherent value.
Today, the aroma of Lam Dong tea is not only present in every cup of warm tea but also spreads in every story, every journey of tourists and every effort of local businesses. With steady steps, the right development direction and support from the community, Lam Dong tea industry is increasingly affirming its position, gradually bringing the Vietnamese tea brand far and wide, worthy of the potential and expectations of the sunny and windy highland.
Source: https://baolamdong.vn/de-huong-tra-lam-dong-bay-xa-408574.html
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