Global smartphone sales are gradually recovering.

According to PhoneArena , reports show that global monthly smartphone sales increased by 5% in October, marking the first month of year-on-year growth since June 2021. This ended a streak of 27 consecutive months of negative growth.

The iPhone 15 series contributed to the market's rebound in October.

PHONEARENA SCREENSHOT

The smartphone industry has faced various challenges in recent years, including supply chain disruptions, inventory buildup, and lengthy replacement cycles. However, a report from Counterpoint Research shows positive signs.

Specifically, after achieving significant growth in October, the upward momentum is expected to continue expanding in the fourth quarter of 2023. This trend is considered a potential sign that the market will gradually recover in the coming quarters.

The growth in October stemmed from emerging markets, with a continued recovery in the Middle East and Africa, Huawei's return to China, and the start of the festive season in India. In the third quarter, Huawei saw strong growth in smartphone sales in China with a remarkable 37% increase. The highly popular Mate 60 series phones contributed significantly to this impressive growth.

With relatively high smartphone saturation, developed markets have seen a slower recovery. However, the launch of Apple's iPhone 15 series has been a contributing factor to growth, especially as early delivery delays for the iPhone 15 series gave an advantage to overall October sales.

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