Masan Consumer's growth drivers

With its leading position in the branded fast-moving consumer goods industry, Masan Consumer promises to accelerate even further this year, extending its double-digit growth trajectory.

Outstanding revenue and profit growth.

Masan Consumer (stock code: MCH) continues to report impressive business results for the fourth quarter of 2024 and the entire year of 2024.

Accordingly, revenue for the fourth quarter of 2024 and the whole year of 2024 reached VND 8,942 billion and VND 30,897 billion respectively, representing growth of 5.3% and 9.4% compared to the same period last year. MCH continues to maintain strong growth momentum, with revenue and profit growth exceeding the market average.

In 2024, the company improved its NPAT Post-MI margin to 25.3%.

Notably, the company improved its full-year gross profit margin to 46.6%, a 70 basis point increase compared to 2023, thanks to a premiumization strategy in the convenience food category, a better combination of higher-margin products, and a pricing strategy in key product lines.

Masan Consumer products - Photo: MS

The positive results were driven by premiumization strategies implemented in the Convenience Food category (up 8.4% year-on-year) and Spices category (up 7.2% year-on-year), and the implementation of innovative initiatives in the Beverage category (up 14.2% year-on-year).

Accordingly, in 2024, innovative products generated gross revenue of VND 2,142 billion, an increase of approximately 87% compared to 2023.

In the international market, the company also recorded positive figures. Revenue achieved a growth rate of 30.8% in the fourth quarter of 2024 compared to the same period last year.

Customers shopping at WinCommerce's supermarket chain - Photo: MS

With positive consumer trends projected for 2025, businesses like Masan Consumer are expected to benefit from increased consumer demand and achieve positive results, continuing their double-digit growth trajectory in 2025.

Listed on the HoSE stock exchange.

In October 2024, the company announced a resolution of its Board of Directors approving the transfer of MCH shares from the UPCoM market to the HoSE (Ho Chi Minh City Stock Exchange).

In addition, MCH recently announced the closing of the shareholder list on February 12th to carry out the issuance of over 326.8 million shares.

The offering price for existing shareholders is VND 10,000 per share. This offering, priced at only 1/20th of the market price, could create an attractive investment opportunity for existing shareholders, while also allowing many small shareholders to access MCH shares.

Following the shareholder approval of the plan to list MCH on the HoSE and the announcement of the issuance, it can be seen that this strategic move by Masan Consumer is on track, helping to increase value for shareholders.

Setting a growth target of 15% for 2025.

Looking ahead to 2025, coupled with positive consumer trends, the company projects revenue to reach VND 33,500 - 35,500 billion, representing year-on-year growth, and EBITDA to reach VND 8,800 - 9,300 billion, representing year-on-year growth.

In 2025, the company will continue to implement its premiumization strategy in the Spices and Convenience Food sectors.

This unit will strengthen its market leadership position in the premium segment by shifting from instant noodles to ready-to-eat meals such as "Self-Heating Hot Pot," "Self-Cooking Rice," and "Handheld Hot Pot." These innovations in the convenience food industry help MCH capitalize on growth in out-of-home consumption trends.

Masan Consumer products - Photo: MS

For the Beverages and Personal Care sector, MCH will expand the WakeUp247 portfolio and gain market share in the ready-to-drink (RTD) tea segment with new Tea365 products; restructure the portfolio to focus on developing new products under Chante and Net, and participate more deeply in the personal care market.

In the international market, Masan Consumer aims to achieve growth of 20% or more by focusing on key markets such as the US, South Korea, Japan, and the EU with a portfolio of spices, convenience foods, and instant coffee.

Source: https://tuoitre.vn/dong-luc-tang-truong-cua-masan-consumer-20250213082851051.htm