Drones “paint” heritage in the sky
Tay Ho - with its poetic West Lake, walking streets, and creative spaces like Trinh Cong Son Street - has long been an attraction for domestic and international tourists. Realizing the economic potential of night tourism, Tay Ho Ward People's Committee and organizing units have chosen the light festival as a way to "activate" the night time, bringing new experiences to visitors.
The "Light Concert" program taking place on the evening of January 18, 2025 at the intersection of Nguyen Hoang Ton - Lac Long Quan (Tay Ho) is one of the most prominent features of the Tay Ho light festival, with a scale of 2,025 drones programmed to fly, creating light images in the sky. The number of 2,025 drones is also a "symbolic" number to start the year 2025, marking a new step forward.
During the show, the drones were carefully programmed to “draw” Vietnamese cultural heritages. The image of the Ly Dynasty dragon was created by the drone in the night sky, a historical and cultural symbol associated with Thang Long - Hanoi . The Khue Van Cac, an iconic architectural work of Hanoi, also appeared in the “heritage drawing” section shown by the drone.
“New Year 2025 Light Concert” does not stop at the light show, the drone performance will be combined with the orchestra and modern laser light, creating a perfect intersection between sound and vision. On stage, the top artists of Vietnam converge. Each person has a style, a musical personality, creating a colorful artistic picture in the heart of the heritage, creating an attractive experience in the sky of West Lake.
The program "Hanoi Tourism Welcomes 2024" and the announcement of the Decision to recognize Nhat Tan tourist area held at Tay Ho creative cultural space (Trinh Cong Son walking street, Tay Ho ward, Hanoi) had a light show with 300 drones. With 300 drones, the audience can admire the iconic images of Tay Ho such as: Nhat Tan bridge, Bach Diep lotus, Nhat Tan peach blossom... in the sky.
Previously, on New Year's Eve of the Year of the Dragon 2024, "Hanoi Art Light Festival - Brilliant Thang Long" with the theme "One day in the capital - Thousand years of history", "Hanoi Art Light Festival - Brilliant Thang Long". The performance of an art light show using 2,024 drones recreated the image of King Ly Thai To, the scene of flying dragons and the famous landscapes of the land of Thang Long - Hanoi in the moment of prosperity and harmony between heaven and earth.
In particular, these drone light festivals are all open to the public for free, creating conditions for people and tourists to easily access and experience high-tech art.
Mission to promote heritage and attract tourists
With its grand scale, the light drone festival at West Lake could be an important highlight in the night-time economic development strategy. West Lake is not only a place for tourists to watch the sunset, enjoy tea, and stroll around the lake, but also an “evening” destination to enjoy art, technology, and light.
The light festival contributes to extending the length of stay and spending of tourists at night: visitors stay longer, spend more on food, accommodation, transportation, etc. The space of Trinh Cong Son walking street (Tay Ho) is optimally utilized: in addition to the drone stage, visitors can also experience the typical culinary space, tourist booths, traditional games, and creative photo exhibitions.
The festivals also contribute to enhancing the image of Hanoi tourism - towards a "cultural - creative - technological" tourism model, attracting both young people and international visitors who love to explore new experiences. Using modern technology such as drones to recreate Vietnamese heritage (Ly dynasty dragon, Khue Van Cac, Hanoi memories) is a very creative way to tell historical and cultural stories to modern audiences, especially the young generation. The "heritage animation" has received positive feedback: many people and tourists expressed surprise and delight at the image of dragons and Khue Van Cac floating in the sky.
These events carry the message that Hanoi is not only an ancient city, but also a city that is striving, ready to innovate, and integrate with the high-tech 4.0 era.
Although very impressive, the model of using light drones in tourism festivals also brings many challenges. According to experts, these drone light festivals have high technical costs. Specifically, deploying thousands of drones, flight programming, ensuring safety (from wind, weather, noise conditions) requires large resources and high technical costs. Flying thousands of drones in the night sky in urban areas can pose potential risks if not strictly controlled. The event needs to ensure that the economic benefits - night tourism - do not negatively affect the environment and the lives of residents around West Lake: light, noise, flight safety.
If the event is held too often without renewing the content and drone-light script, the public may get “used to” it and lose interest. To keep the light festival model attractive, it is necessary to continue investing in creating scripts and innovating technology, otherwise it will easily become a “one-night-and-forget” event.
It can be seen that, with the initial success, Tay Ho ward can upgrade the light festival to an annual or quarterly or annual event, attracting both international and domestic visitors; Expand more performance forms: in addition to drones, laser mapping, light art installations, and technology interactions can be combined to diversify the experience; Develop a "night light tour": combine a stop at West Lake to watch drones, then visit the walking street, enjoy night cuisine, experience night cycling around the lake, lake view cafes...; Cooperate internationally, invite international artists and light performance companies, innovate drone displays with global themes or combine with Hanoi - Vietnam heritage; Develop a plan to reduce environmental impact: control noise, light, flight safety; organize cleaning after the event; limit waste and encourage the use of environmentally friendly products at tourist booths; Widely promote the light festival not only through traditional channels but also through social networks, livestreams, TikTok/YouTube videos, cooperation with travel KOLs and artists to attract both young and international tourists; Establish a fund or funding source to maintain and develop regular events without being too dependent on the state budget each year, which requires socialization.
The light festival in Tay Ho, with the highlight of the light drone performance, is a clear demonstration of the combination of traditional culture and modern technology in tourism development. This is not only an entertainment event, but also a creative tourism strategy - promoting the night economy, promoting heritage and the image of Hanoi as a "Creative City" in the UNESCO network of dynamic and innovative cities. For Tay Ho, this helps affirm the position of the ward not only as a peaceful and poetic place around the lake, but also as a modern center of creativity, culture and tourism.
Mr. Nguyen Dinh Khuyen, Party Secretary, Chairman of Tay Ho Ward People's Council, hopes that the light - drone festivals will become meaningful, civilized events, imbued with national values, meeting the cultural and spiritual needs of the people and tourists during the traditional New Year or other national holidays. At the same time, contributing to the "Creative City" strategy, affirming the position of Hanoi as an international destination.
West Lake (Hanoi) can become a prominent light destination in Southeast Asia, attracting international tourists as well as encouraging local people to participate in the night tourism ecosystem. At the same time, this festival is also an affirmation that in the digital age, cultural heritage is not only preserved, but also a platform for creativity, innovation and connection with the future.
Source: https://baophapluat.vn/drone-tay-ho-thu-hut-du-khach.html
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