Coffee tourism

The World Coffee Museum in Buon Ma Thuot. Photo: World Coffee Museum

Take a look at the upcoming Buon Ma Thuot Coffee Festival "menu" to get a sense of the atmosphere of this special event. Starting with a themed coffee tour, visitors can enjoy the rich flavor of Ban Me coffee; learn about the history of coffee cultivation in the Central Highlands and Vietnam, the origins of traditional coffee, and the geographical indication of Buon Ma Thuot coffee... Which coffee varieties are currently dominating the minds of Vietnamese people? And do foreigners prefer Robusta, Arabica, or Liberica?

The story of coffee unfolds a journey. More than just a product of the land, the coffee journey becomes a heritage journey. Now in its 9th year, this festival, according to information from the Dak Lak Provincial People's Committee, will be the largest and most vibrant, showcasing the unique identity of the highland region.

The festival (March 9-13) coincides with the 50th anniversary of the victory at Buon Ma Thuot and the liberation of Dak Lak province, therefore, it is not purely a tourism-oriented festival.

This festival also marks the first time the Central Highlands region has seriously addressed the issue of developing coffee tourism. According to a report from the People's Committee of Dak Lak province, coffee is currently the main crop, holding the top position in the province's economic structure.

This locality has developed a sustainable coffee development plan for the period 2025 to 2030 with the goal of ensuring green, stable, sustainable, and multi-valued growth, with the view of not expanding the planted area and focusing on improving the quality of specialty coffee regions associated with the Buon Ma Thuot coffee geographical indication.

Many specialized Robusta coffee growing areas have been established, along with numerous coffee export businesses. Dak Lak aims to make Buon Ma Thuot a world coffee destination.

So, what kind of travel and accommodation activities are included in coffee tourism? Let's take a look at the history of this type of tourism around the world.

In Europe, some famous coffee museums include the Burg Coffee Museum in Hamburg, Germany; the Chicco d'Oro Coffee Museum in Balerna (Switzerland); and the Montenegro National Coffee Park complex, which attract a large number of visitors who are coffee collectors, enthusiasts, and entrepreneurs interested in the coffee business.

Closer to home, in Thailand, according to a report by the Tourism Association of Thailand, at Mae Kampong tourist village in Chiang Mai province, the number of tourists participating in community-based coffee tourism is nearly 10,000 per year, and more than 80% of these tourists also use accommodation services.

Here, after the tour company brings guests to the village, the locals themselves will carry out the subsequent activities, including taking guests on tours to learn about plantation farming, enjoying coffee, and exploring the local culture.

The Thai government has also stipulated that tourism investment in Baan Mae Kampong should be restricted to foreign businesses and that there should be special policies to limit the transfer of local land use rights to outsiders.

In Dak Lak, besides the coffee farms of the local people, Trung Nguyen Coffee Village and the World Coffee Museum are destinations that have made their mark on the Central Highlands tourism map.

According to the latest press conference, during this festival, several travel service businesses have developed themed coffee-themed tours, including check-in locations, experiences in coffee cultivation and processing, exploration of Trung Nguyen Coffee Village, and visits to coffee processing factories...

And of course, tourism in Dak Lak wouldn't be complete without experiencing the cultural space of gong music or the traditional activities of the local people.

Fragrant footprints await the day of departure...

Source: https://baoquangnam.vn/du-lich-ca-phe-3149770.html