Tourism in the Ancestral Land - A major attraction at the end of the year.

With unique tourism products and strong connections between eco-tourism, local culture, and community sports, tourist destinations in the three regions of Hoa Binh, Vinh Phuc, and Phu Tho are creating a special appeal. Successful resort models are not only ideal destinations for tourists seeking nature but also open up promising avenues, contributing to a strong boost in Phu Tho's tourism in the final months of the year and shaping a sustainable development strategy for the coming period.

From a successful ecotourism and experiential tourism model.

In mid-November, as the first chilly winds of the season began to creep into Hanoi's streets, Ms. Nguyen Lan Huong, a communications officer for a company in Hoan Kiem district, decided to seek a peaceful retreat. Her destination was Mit Retreat in Ke hamlet, Da Bac commune – only about 100 km from the capital. "I needed a place to truly 'recharge my energy.' Mit Retreat offered a different feeling. It's not just a luxurious resort, but an eco-friendly retreat nestled amidst the majestic nature and unique scenery of Hoa Binh Lake," Ms. Lan Huong shared.

Not only Ms. Huong, but all visitors here enjoy professional and friendly service and immerse themselves in local life. In the morning, visitors can participate in kayaking and rafting on the tranquil lake. In the afternoon, they can experience fishing with the locals and enjoy typical Muong dishes with clean, mostly self-sufficient food. This resort also organizes activities to explore the local Muong culture, providing authentic and unique experiences.

The Vietnam Sepak Takraw Federation had an experience at Mít Retreat tourist area, Đà Bắc commune.

In particular, the sports exchange program organized by the Vietnam Sepak Takraw Federation in collaboration with Mít Retreat created a unique impression, attracting a large number of coaches and athletes from Vietnam and China. The program not only spread the spirit of sportsmanship and encouraged physical fitness but also strengthened cooperation and connections between the Federation and various organizations and businesses. This combination of relaxation, culture, and community sports has created a strong appeal for Mít Retreat, transforming it into a successful model of eco-tourism combined with experiential activities.

The success of Mít Retreat, with its strategy of effectively exploiting the natural landscape and local culture, along with organizing sports exchange activities, is a valuable suggestion for localities in the province, especially in the context of year-end tourism needing a boost to achieve targets. In 2025, Phu Tho province is expected to welcome 14.5 million tourists, including 4.5 million overnight visitors. Total revenue from tourism is projected to reach approximately 14,800 billion VND, making the development of high-quality, competitive tourism products a key task.

Na Bo tourist area in Hop Kim commune preserves cultural heritage and attracts tourists to visit and experience it.

Let's spread the vibrant colors of tourism in the ancestral land.

Phu Tho, with its advantage as the cradle of Vietnamese culture, converges three main sources of cultural heritage, ecological tourism, and modern entertainment: indigenous communities. The close connection between provinces in the region, established even before the merger, such as the expanded Executive Committee meeting of the tourism associations of Phu Tho, Vinh Phuc, and Hoa Binh provinces, or the famtrip program to survey and link tourism products among Phu Tho, Yen Bai, Ninh Binh, and Son La provinces, has created a unified tourism space, facilitating the effective development of eco-tourism and community-based tourism products, attracting tourists from Hanoi and surrounding areas to the ancestral land.

To create momentum for year-end tourism, Phu Tho province has been implementing a comprehensive and diverse range of activities to stimulate demand and promote tourism. These activities focus on diversifying markets and products, and boosting communication and digitalization. Recently, Phu Tho has actively participated in major international events, such as the Vietnam Tourism Promotion Program in South Korea and promoting tourism at the International Tourism Exhibition (KITS) in South Korea. Simultaneously, programs to welcome tour groups, such as those conducting surveys and developing tourism products for Thai charter tourists, have demonstrated proactive efforts in seeking new international tourist sources. Regional linkages have been strengthened through famtrips to survey tourism products and participation in major domestic tourism fairs such as the ITE Ho Chi Minh City International Tourism Fair 2025 and the Northwest Quintessence Festival - Dien Bien 2025.

Large-scale sports and cultural events have also been successfully organized, becoming effective tools for stimulating demand. Notable examples include the promotion of Phu Tho tourism at the VTV LPbank International Marathon 2025; the 30th National Youth Road and Mountain Bike Championship; participation in the "Green Culinary Train" exhibition and the National Achievements Exhibition at the National Exhibition Center (Dong Anh, Hanoi) with the theme "Phu Tho - 80 Years of Steady Development and Integration"; and the announcement of the School Tour. In addition, the province focuses on developing products and improving service quality. Particular emphasis is placed on surveying and developing tourism products that connect cultural heritage and traditional craft villages. Simultaneously, the organization of tourism professional training in 2025 to improve the quality of human resources, along with trade promotion activities and OCOP product promotion in Can Tho, Rach Gia - An Giang, etc., have contributed to promoting local specialties and creating momentum for rural agricultural tourism.

Tam Dao - a destination chosen by many tourists.

Synchronizing solutions to create momentum for a breakthrough in tourism.

Assessing the results of tourism promotion from the beginning of the year to date, the communication of policies and the promotion of Phu Tho province's image have achieved encouraging results. Mr. Nguyen Duc Hoa - Director of the Phu Tho Tourism Information and Promotion Center said: "In the past period, we have completed the key tasks set out. In addition, promotional activities on websites, digital platforms and the organization of joint events and trade promotion have also helped to spread the image of Phu Tho's tourism more strongly."

To stimulate tourism in the final months of the year and develop sustainable tourism, the province will focus on core solutions in the coming period. These include considering increased budget allocation for tourism promotion and advertising; mobilizing social resources to organize large-scale promotional campaigns, participating in festivals and events inside and outside the province; and identifying communication innovation and digital transformation as key tasks. The province will prioritize the application of modern communication methods suitable for the digitalization trend, such as promoting the production of short videos and interactive clips, spreading the image of Phu Tho on social media platforms like Facebook, YouTube, and TikTok. It will also gradually implement digital transformation in the tourism industry and apply information technology in state management. Alongside this, the province will prioritize the development of distinctive products and brand building with high-quality, competitive products. In particular, it will develop a new brand identity to more clearly position the image of Phu Tho on the domestic and international tourism map. In addition, the province focuses on linking and training human resources through organizing training courses on information technology and communication skills to improve the quality of human resources in the area...

Combining the study of successful ecotourism models in the region, the synchronized implementation of diverse stimulus activities, and a clear strategic direction, Phu Tho tourism is expected to create a major boost in the remaining months of the year and in the years to come. Aiming for sustainable and diverse development, Phu Tho's tourism is gradually asserting its position, not only as a place to reconnect with roots but also as an ideal destination for high-quality resort and ecotourism experiences.

Huong Lan

Source: https://baophutho.vn/du-lich-dat-to-suc-hut-dip-cuoi-nam-243123.htm