Positive signals for the tourism market.

Not sitting idly by and saying "no" to the crisis is the common mindset of many travel agencies and tourism businesses in Ho Chi Minh City. In the face of difficulties, these businesses have proactively and flexibly promoted the domestic market, innovated products, and designed tours and routes suitable for pandemic prevention and control requirements. This effort has initially yielded optimistic and positive signals from the market, with a recent recovery in tour bookings, especially during the recent National Day holiday on September 2nd.

Tourists participate in a tour of Ho Chi Minh City on an open-top double-decker bus.

Currently, tourism products mainly focus on services for families and small groups, with short-day packages and services within the city and some neighboring provinces. Most tourists choose nearby tours to safe areas for experiences such as: Con Dao (Ba Ria -Vung Tau ), Phu Quoc (Kien Giang), the "Endless Fields" landmark, and the Rach Cat Fortress (Long An), the largest in Indochina. Along with these are city tours such as: the Saigon Water Bus - Ao Dai Museum, the "Following the Footsteps of the Saigon Commandos" tour, visiting the Cu Chi Tunnels historical site, exploring the city by open-top double-decker bus (Hop on-Hop off), "Watching the Sunset" or "Watching Saigon at Night" on the Indochina Junk cruise ship, and boat trips on the Nhieu Loc-Thi Nghe canal…

As one of the pioneering units in product innovation, Mr. Nguyen Minh Man, Head of Communications and Marketing Department of TST Tourism and Trade Service Joint Stock Company (TST Tourist), shared: “The trend and demand of tourists is to choose nearby and safe destinations. TST Tourist has prepared a system of tourism products according to market demand and the trend of safe tourism. The good news is that the number of tour bookings has increased again. We expect to reach 60% of our plan in the remaining time of 2020.”

Mr. Tran The Dung, General Director of Fiditour Travel Joint Stock Company, said: “The company has launched many product packages to meet the travel needs of each target group, along with support services such as hotel booking and car rental. We are proactively seeking more new markets, designing tours to safe areas, and preparing to build promotional programs after the pandemic is brought under control.”

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Working together to overcome difficulties.

Ho Chi Minh City is one of the localities with the largest number of travel businesses in the country and is being heavily impacted by the Covid-19 pandemic. With only about four months left in 2020, many targets regarding international tourists and total tourism revenue have yet to reach 50% of the 2020 plan. Authorities and travel businesses are implementing various solutions to help businesses survive and thrive. However, the current difficulty is that it is the low season for tourism, so small businesses will face significant challenges.

As a business suffering significant losses, Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietnam Transport and Tourism Marketing Joint Stock Company (Vietravel), stated that businesses in transportation, accommodation, travel, and entertainment need support in accessing loans to facilitate recovery. Policies supporting tax reductions for businesses and support packages for tour guides are also needed, as currently 80% to 90% of this workforce is unemployed due to the pandemic. Ms. Nguyen Thi Khanh, Standing Vice President of the City Tourism Association, said: “The Association has just sent a document to tourism management agencies and tourism associations nationwide, urging service providers to share the losses and damages with businesses.”

The Ho Chi Minh City Department of Tourism has issued a document guiding the implementation of the set of criteria for assessing the level of safety in COVID-19 prevention and control in the tourism sector, with some adjustments to suit the actual developments of the pandemic. The Department has updated the new programs of travel agencies, hotels, transportation units, etc., at the address: www.kichcaudulichtphcm.vn to best serve the information needs of tourists. The city's tourism industry is also urgently preparing the remaining tourism promotion programs in 2020, such as: the Ao Dai Festival, the Techcombank Ho Chi Minh City International Marathon…

On September 9th, at a meeting on the socio-economic situation of the Ho Chi Minh City People's Committee, the Department of Tourism reported that in the first eight months of 2020, the number of international visitors to the city reached over 1.3 million (a decrease of 76.4% compared to the same period last year), and tourism revenue reached VND 47,423 billion (a decrease of 48.2% compared to the same period last year). It is expected that in early October, the Department of Tourism, in coordination with the City Tourism Association, will organize the second Ho Chi Minh City Domestic Tourism Stimulus Program 2020 to promote and communicate "Ho Chi Minh City - A Safe Destination".
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Text and photos: HONG GIANG

Source of the article: https://hcm.qdnd.vn/kinh-te-xa-hoi/du-lich-doi-moi-cach-lam-dong-long-vuot-kho-486727