Summer tourism in 2026 is entering its peak season.

The summer tourism market in 2026 is expected to be vibrant as demand for relaxation and entertainment increases, creating excitement for many domestic and international destinations.

Ho Chi Minh City offers a wide variety of tourism products, attracting visitors during the summer. Photo: Ngoc Anh

Market summer travel 2026 is entering its peak season as people's demand for vacations and leisure activities increases sharply, especially as students enter their summer holidays and complete important exams.

Observations in the Vung Tau beach area (Ho Chi Minh City) over the weekend showed a large influx of tourists. Most beachfront hotels, from budget to luxury, were fully booked. Many accommodations in the city center also recorded early bookings.

Crowds of locals and tourists flock to Vung Tau beach during the summer. Photo: Thanh An.

Besides beach destinations, many tourism products in the central area of ​​Ho Chi Minh City, such as river buses and restaurant boats, also attract a large number of locals and tourists to experience.

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Ms. Nguyen Truong Bich Thuy ( Dong Thap province ) said that, taking advantage of her children's summer vacation, her family chose to travel to Ho Chi Minh City.

"Ho Chi Minh City offers a wide variety of tourism options, so my family has many choices to experience during this summer vacation," shared Ms. Thuy.

Besides domestic destinations, many families and groups of young people also choose overseas travel itineraries to meet their increasingly diverse experiential needs.

A representative from Vietluxtour stated that, not only in the summer of 2026 but also in recent years, the Vietnamese tourism market has been shifting from price competition to competition based on product and service quality.

Following numerous market fluctuations, tourist consumption behavior has changed significantly. Tourists are still willing to spend on trips, but they demand higher quality experiences, transparency, and value for money.

According to businesses, the products that retain tourists today are no longer the cheapest tours, but rather programs that offer a sense of value for money, giving tourists peace of mind throughout their journey.

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Therefore, businesses prioritize not only revenue growth during peak season but also sustainable development by maintaining service quality, enhancing customer experience, and building a loyal customer base that returns each summer. This is also considered a true measure of the business performance of the tourism industry in the current context.

Source: https://baoquangninh.vn/du-lich-he-2026-buoc-vao-cao-diem-3412471.html