Taking aviation services to new heights

Not only possessing the largest scale and most modern technology in the country, Terminal T3 is the "launching pad" for Vietnam's aviation services to take off to new heights - international standards combined with national quintessence, where every touchpoint leaves a mark of Vietnamese pride.

On April 17, 2025, the first flight from T3 carrying 105 passengers from Ho Chi Minh City to Van Don ( Quang Ninh ) took off. Although it was a test flight, passengers experienced quick and convenient procedures, especially the opportunity to experience SASCO's high-class Lotus Lounge service space. This result was achieved because, at the same time that T3 terminal set a record for construction progress, SASCO also "quickly" opened its service to welcome the first flight.

Lotus Lounge is especially impressive because of its space inspired by the quintessence of Vietnamese crafts, from pottery, salt and lotus flowers - familiar materials of Vietnamese life combined with a modern, luxurious and rich design style. As a business class lounge exclusively for Vietnam Airlines passengers, Lotus Lounge helps visitors not only find comfort, but also feel the Vietnamese soul, the pride honored in every line.

That spirit is spread by SASCO at Le Saigonnais lounge with memories of old Saigon evoked in every detail, from Vietnamese conical hats, small streets of Saigon, to the Ao Dai of the staff. Or at The SENS Business Lounge, the softness of Vietnamese silk is elevated in the architecture, bringing emotions to sublimation. Each business lounge carries within it the passion and mark of the artisan, just like the way each SASCO employee wholeheartedly serves.

SASCO's cuisine at Tan Son Nhat is part of the cultural journey. If Cuisine de Saigon recreates the culinary spirit of ancient Saigon, The Phoenix shines as a symbol of the phoenix's strong vitality, constantly reaching for perfection, or for busy passengers, +84 Eatery or Fresh2go brings convenience while still maintaining quality. The highlight of SASCO's cuisine is its diversity, richness and sophistication. Surely, visitors will never forget the local flavors with broken rice, beef noodles, Sen pho or modern European - Asian cuisine to please diners. In particular, SASCO has recently launched an authentic Indian menu prepared by experienced Indian chefs, meeting the diverse tastes of Indian tourists, international groups and young people who love culinary experiences - "Bollywood" flavors.

Mr. Nguyen Huu Nguyen, a veteran living in Ho Chi Minh City, shared his feelings: "Back then, the flight crew did not even have a seat, they could only stand and rest next to the plane. There was no concept of aviation service. But today, passengers can enjoy luxurious waiting rooms, rich cuisine, and professional staff who are no different from flight attendants. The aviation industry has truly developed brilliantly from the sky to the ground."

For more than 3 decades, Tan Son Nhat has transformed into the busiest international airport in the region, and for more than 30 years, SASCO has built and developed Vietnam's non-aviation services. With T2 and T3, SASCO has made a strong breakthrough, from the classy SASCO Duty Free to the SASCOSHOP chain with more than 200 international brands such as Levi's, Swarovski, Moschino, MCM, TUMI... a chain of international-class restaurants and lounges. Only by witnessing the brilliant red and yellow of Terminal T3 recently can one feel the excitement, enthusiasm and vitality of a pride that goes hand in hand with Vietnam's aviation by SASCO, as a message: Vietnam has entered a new era, with a pioneering aspiration and the spirit of "Proud to be Vietnamese".

An airline representative affirmed that the passenger experience on the ground is an indispensable piece to complete the aviation service chain. For 4-5 star flights, in addition to the special services on the plane, attentive care, convenience, and creating a good impression for passengers in the waiting room, are mandatory factors. SASCO has always been a pioneer, working side by side with airlines and ports to form a classy aviation ecosystem. Not only serving customers directly, SASCO is also a service provider for many international airlines. This helps affirm Vietnam's position on the regional aviation map, making Ho Chi Minh City and the whole country an attractive destination for high-end customers.

Before the country's historic double milestones - A50, A80, the Vietnamese aviation industry proudly walked along with the inauguration of Tan Son Nhat Terminal T3 and in just a few months, Long Thanh Airport - the super international airport will also "take off". These are the "iron fists" that will help Vietnam's aviation and economy break through from 2026.

Maintaining its pioneering mission, SASCO sets itself the mission of conquering new heights, affirming its leading position in non-aviation services in Vietnam. From there, it shapes a "new standard" in airport experience, through a strategy of service diversity, cultural integration and sustainable development. In which, space and service remain the focus. High-end service models bearing the imprint of Vietnamese culture that meet international standards will continue to be invested in, combined with worthy privileges for each touchpoint. The unit is striving to develop its network, strengthen international cooperation to improve service standards and promote digital transformation for the entire ecosystem.

SASCO firmly believes that human resources are the most important asset, the "soul" that creates a different experience. Upholding the spirit of "Pioneering - Identity - Sustainability", SASCO will continue to invest in training, empowering and encouraging creativity for each employee. Consistently upholding the core values of customer-centricity, honoring Vietnamese identity and sustainable development.

SASCO's pioneering mission of conquest contributes to continuing the story of Vietnam's aviation as a journey of national pride and the aspiration for Vietnam to fly high and far between the skies of the Fatherland and the world.