Taking air travel services to a new level.

Báo Thanh niên•13/10/2025

Not only boasting the largest scale and most modern technology in the country, Terminal 3 is a "launching pad" for Vietnamese aviation services to take off to new heights - international standards blended with national essence, where every touchpoint leaves a mark of Vietnamese pride.

On April 17, 2025, the first flight from Terminal 3, carrying 105 passengers from Ho Chi Minh City to Van Don ( Quang Ninh ), took off. Despite being a test flight, passengers experienced quick and convenient procedures, and especially had the opportunity to experience SASCO's upscale Lotus Lounge service. This success was achieved because, simultaneously with the remarkable construction progress of Terminal 3, SASCO also swiftly opened its doors to welcome the first flight.

Lotus Lounge is particularly impressive with its space inspired by the essence of Vietnamese craftsmanship, from ceramics, salt, and lotus flowers – familiar materials of Vietnamese life blended with a modern, luxurious, and distinctive design style. As a business class lounge exclusively for Vietnam Airlines passengers, Lotus Lounge helps travelers not only find convenience but also clearly feel the Vietnamese spirit and pride celebrated in every detail.

SASCO spreads that spirit at the Le Saigonnais lounge, evoking memories of old Saigon in every detail, from Vietnamese conical hats and small Saigon streets to the elegant ao dai worn by the staff. Or at The SENS Business Lounge, the softness of Vietnamese silk is elevated in the architecture, creating a sublime experience. Each business lounge embodies the dedication and mark of the artisan, much like the way each SASCO employee is committed to providing service.

SASCO's cuisine at Tan Son Nhat is part of a cultural journey. Cuisine de Saigon recreates the refined culinary spirit of old Saigon, while The Phoenix shines as a symbol of the vibrant phoenix striving for perfection. For busy passengers, +84 Eatery and Fresh2go offer convenience while maintaining quality. The highlight of SASCO's cuisine is its diversity, richness, and sophistication. Visitors will surely never forget the authentic flavors of broken rice, beef noodle soup, and Pho Sen, as well as modern European and Asian dishes to satisfy every palate. Notably, SASCO recently launched an authentic Indian menu prepared by experienced Indian chefs, catering to the diverse tastes of Indian travelers, international groups, and young people who love culinary experiences – the flavors of "Bollywood."

Mr. Nguyen Huu Nguyen, a veteran residing in Ho Chi Minh City, shared his feelings: "Back then, the flight crew didn't even have seats; they just stood and rested next to the plane. There was no concept of airline service. But today, passengers can enjoy luxurious lounges, diverse cuisine, and professional staff, just like flight attendants. The aviation industry has truly flourished from the skies to the ground."

For over three decades, Tan Son Nhat has transformed into one of the busiest international airports in the region, and for over 30 years, SASCO has been building and developing Vietnam's aviation services. With Terminals 2 and 3, SASCO has made a strong breakthrough, from the high-class SASCO Duty Free to the SASCOSHOP chain featuring over 200 international brands such as Levi's, Swarovski, Moschino, MCM, TUMI… and a chain of international-class restaurants and lounges. Witnessing the vibrant red and yellow colors of Terminal 3 recently, one can truly feel the excitement, enthusiasm, and vitality of SASCO's pride in accompanying Vietnamese aviation, a message that Vietnam has entered a new era, with a pioneering spirit and the motto "Proud to be Vietnamese".

An airline representative affirmed that the passenger experience on the ground is an indispensable piece in completing the aviation service chain. For 4-5 star luxury flights, in addition to specialized in-flight services, attentive and convenient care, creating a positive impression on travelers from the lounge, is a must. SASCO has always been a pioneer, working closely with airlines and airports to form a high-class aviation ecosystem. Not only does SASCO directly serve customers, but it is also a service provider for many international airlines. This helps affirm Vietnam's position on the regional aviation map, making Ho Chi Minh City and the entire country an attractive destination for high-end travelers.

Ahead of the historic milestones of the A50 and A80 highways, Vietnam's aviation industry proudly celebrates the inauguration of Tan Son Nhat Terminal 3, and in just a few months, Long Thanh Airport – a mega international airport – will also "take off". These are the "steel fists" that will propel Vietnam's aviation and economy to breakthroughs from 2026 onwards.

Maintaining its pioneering mission, SASCO has set itself the goal of conquering new heights and affirming its leading position in non-aviation services in Vietnam. From there, it aims to shape a "new standard" in airport experience through a strategy of diverse services, cultural engagement, and sustainable development. Space and service remain the core focus. High-end service models reflecting Vietnamese culture and meeting international standards will continue to be invested in, combined with exclusive privileges at each touchpoint. The company is striving to develop its network, strengthen international cooperation to raise service standards, and accelerate digital transformation throughout its entire ecosystem.

SASCO firmly believes that human resources are its most important asset, the "soul" that creates a distinctive experience. Upholding the spirit of "Pioneering - Identity - Sustainability," SASCO will continue to invest in training, empowering, and encouraging creativity for each employee. We remain steadfast in our core values of putting customers first, honoring Vietnamese identity, and pursuing sustainable development.

SASCO's pioneering mission contributes to continuing the story of Vietnam's aviation growth as a journey of national pride, of Vietnam's aspiration to soar high and far in the skies of its homeland and the world.