Bringing images of Pho Hien to the ao dai (Vietnamese traditional dress).

Born in Van Giang, Hung Yen, a land known as "the capital city first, Pho Hien second," designer Huong Vai has always cherished the dream of incorporating the unique folk cultural values ​​of Pho Hien into the ao dai (Vietnamese traditional dress).

Recently, designer Huong Vai launched her collection "Imperial Capital - Pho Hien: A Thousand Years of Prosperity". Sharing her inspiration, she said: "If ancient Thang Long was the heart of the country, then Pho Hien, with its once bustling trading center, is a symbol of prosperity, elegance, and integration. Ancient Pho Hien - Hung Yen city today - is also a land of 'sacred places and outstanding people' with a rich history and culture, where many heroes and outstanding figures gathered. Today, whenever it is mentioned, the saying 'first the Imperial Capital, second Pho Hien' evokes pride in the people of Hung Yen."

Designer Huong Vai (center) and the models

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The collection features sparkling crystals meticulously attached by skilled artisans to each garment, highlighting motifs depicting the ancient and modern Pho Hien region. The collection incorporates a variety of materials, from high-quality silk and chiffon to velvet, creating a diverse range of styles and allowing wearers to express themselves in various settings.

Through this collection, the designer wants to convey the message: "Let's preserve and promote the traditional culture of our nation so that it may endure and prosper. Every woman who wears the ao dai not only showcases her beauty but also preserves the soul of the nation. Let's work together to spread, preserve, and cherish these cultural values ​​because they are the unique charm of Vietnam."

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Source: https://phunuvietnam.vn/dua-hinh-anh-pho-hien-len-ao-dai-2025060409341059.htm