Being a chef is like being the head of a business.

In the "Cooking Your Career with MAGGI" program, a collaboration between MAGGI and the Vietnam Women's Union, as part of Nestlé's partnership with women, women not only take care of family meals in their small kitchens but also open up great opportunities, transforming their passion into a driving force to lead and build a solid career.

In modern life, women today have transcended the familiar image of the homemaker. They have become symbols of confidence, independence, and ambition. From the small kitchen, simple dishes are infused with creativity by women, creating personal touches and the starting point for greater journeys. With a passion for cooking, women transform familiar recipes into entrepreneurial opportunities, building their own restaurants, or simply spreading positive values ​​to the community.

Maggi and the women who cook built their business.

Understanding the aspirations of modern women, MAGGI strives to accompany them on their journey to realize their dreams. Beyond providing convenient, high-quality, and easy-to-use seasoning products, MAGGI is a trusted friend, helping women confidently explore their potential both inside and outside the kitchen. Accordingly, MAGGI has organized the "Cooking Your Own Business with MAGGI" program, which supports women in honing their cooking skills and confidently embarking on their entrepreneurial path.

"Building a Business Together with MAGGI" is launched to contribute to empowering women and building the modern woman.

This activity is part of the "Nestlé accompanies women" initiative. The Vietnam Women's Union and Nestlé Vietnam Co., Ltd. have been collaborating on this program since 2022. Sharing about the program, Ms. Le Bui Thi Mai Uyen, Director of the Food Business Unit and Director of the Rural Development Support Project at Nestlé Vietnam, said: "MAGGI believes in the hidden strength that every Vietnamese woman possesses. With that strong belief, MAGGI has been and will always be proud to accompany women on their journey to discover their potential and value, affirming their confidence and independence."

Thousands of Vietnamese women begin their journey towards confidence and independence.

The "Build Your Business Together with MAGGI" family service model, initiated and piloted by the MAGGI brand, has yielded positive results for thousands of women, especially rural women, who have a passion for and desire to start a business in the culinary field.

Starting in 2 provinces in 2022, the "Building a Business Together with MAGGI" family service model has now reached over 8,000 women, accompanying and inspiring more than 4,500 of them. By the end of 2023, the model had expanded to 6 provinces: Ben Tre, Nghe An, Vinh Long, Hau Giang, Thua Thien - Hue, and Hung Yen.

Many women have enthusiastically participated in training courses within the framework of the "Building a Business with MAGGI" program.

In 2024, building on the success of the "Nestlé accompanies women" program, the "Cooking Together with MAGGI to Build a Business" family service model continued to expand, reaching many provinces and cities nationwide, providing entrepreneurial opportunities for women across all three regions of Vietnam. Simultaneously, the model organized additional communication activities and in-depth training sessions, helping female members improve their capabilities from business planning to enhancing their cooking skills, creating a solid foundation for their career development.

Press conference announcing the launch of the family service model "Building a Business Together with MAGGI".

With incredibly impressive results, the "Building a Business with MAGGI" program in 2024 has become a proud milestone, expanding to 9 provinces, supporting an additional 72 restaurant models, and reaching over 17,500 women, with total funding exceeding 1 billion VND. Furthermore, women who achieve outstanding results in the program or after successfully starting their businesses also have the opportunity to receive valuable rewards and support for upgrading their business models from the MAGGI brand.

After participating in "Cooking Your Own Business with MAGGI," many women have successfully launched their own restaurant businesses.

Thanks to the "Cooking Your Own Business with MAGGI" program, every woman has the opportunity to turn her passion for cooking into a springboard for her entrepreneurial dreams. This is a journey that empowers Vietnamese women to transform their passion into a driving force for development, becoming more confident in realizing their dreams and creating meaningful values ​​for the community.

Maggi is a valuable assistant in the kitchens of millions of Vietnamese women with its diverse range of products such as oyster sauce, soy sauce, and mushroom seasoning, aiming to empower women to maximize their potential and make a positive difference for themselves, their families, and their communities. Since 2022, the "Cooking for a Business" program, implemented by MAGGI in collaboration with the Vietnam Women's Union, within the framework of Nestlé's partnership with Women, has supported over 14,500 women in improving their cooking skills, business knowledge, providing startup capital, and developing their family economies, inspiring them to spread sustainable values ​​to the community. Follow the "Cooking for a Business with Maggi" journey here.

PV

Source: https://giadinh.suckhoedoisong.vn/maggi-ung-ho-phu-nu-tu-tin-tu-chu-dung-bep-la-dung-dau-co-nghiep-172241218103706006.htm