Fandom: Spreading community values

This weekend, the "Brother Who Overcame a Thousand Obstacles" concert takes place in Ho Chi Minh City. Throughout March, more than 70 meaningful projects have been launched by fans to celebrate this event.

"Concert Culture Week" is how "Gai con" (fans of "Brotherhood Overcoming a Thousand Obstacles" - ATVNCG) jokingly refer to the excited atmosphere leading up to the concert taking place on March 22nd and 23rd.

Bringing artists and the public together.

Fandom culture has flourished in Vietnam recently, especially after the success of ATVNCG. A variety of activities not only create excitement but also strengthen the bond between artists and the public, contributing to a change in perception of fandom culture.

Numerous projects were implemented simultaneously, such as setting up check-in booths, LED advertising, shuttle buses to the concert, and charitable activities. Notably, the "Ignite the Global Flame" project achieved its goal of having the program featured on over 500 international news sites, making everyone proud.

After work, Hoang Le Van Anh (born in 1992, residing in Ho Chi Minh City) and many other young people "work overtime" at the "freebie workshop." The culture of making and distributing "freebies" has become an indispensable part of "Gai Con." Anyone can give or receive a freebie such as photocards, exclusive stickers, banners, face masks, bracelets, badges, etc., with themes related to the program or the artist. Van Anh and her friends spent many weeks designing, printing, and meticulously packaging a freebie for singer Tang Phuc to give to fans on the day of the concert.

These days, Nguyen Hue Walking Street and Bach Dang Wharf Park are welcoming large crowds of people checking in at the LED screens. Public LED screen advertising is quite common as a way to support idols. After days of eager anticipation, Nguyen Minh Chau (born in 1996) checked in at the Sky LED Thu Thiem complex on the Saigon River, featuring images of talented artists like Soobin, Kay Tran, Do Hoang Hiep, and Bui Cong Nam… Previously, on March 19th, images of the band Chin Muoi were displayed on this complex of three of the largest outdoor LED advertising screens in Southeast Asia, also generating excitement among young people.

The professionalism and dedication of the fans are demonstrated through projects such as setting up check-in booths, outdoor LED advertising, bus roadshows, and charitable activities.

Towards a spirit of service

ATVNCG brings together talented individuals over the age of 30. Fans not only admire the artists' talent but also empathize with their journeys. The message of perseverance, effort, and the aspiration to constantly improve is conveyed. In particular, through the performance of "If One Day I Fly to the Sky," many fans spontaneously contributed to the Life Scars Fund – a joint effort to support underprivileged children with congenital heart disease, for which Jun Phạm is an ambassador.

Community programs have since expanded throughout the province and cities, such as "Charitable Meal Cooking" at Tra Vinh Provincial General Hospital (organized by the fansite Fire Spread Love - Thanh Duy's fans), planting 1,000 trees under the fandom names of ST Son Thach and Neko Le (fansite Cam Liem Family), "Lighting the Future" - bringing computer labs to 8 locations across 3 regions (initiated by the Global Lighting Project and the Nurturing Children ecosystem), and fundraising for school construction in underprivileged areas (fansite Tsubasa Bros Studio)...

Sharing about the donations to Huoi Nha School ( Dien Bien ) and Ta Tong School (Lai Chau) as part of the "Dust of Dreams" project, a representative from Tsubasa Bros Studio stated: "The slogan of the 'Dust of Dreams' project is 'Those who pursue ideals, I follow in their footsteps to paint their dreams.' More than just a project supporting artists, 'Dust of Dreams' is a story about the journey of self-discovery and conquering dreams through moments of brilliance, together creating inspiring and valuable things. The guiding principle of the project is to honor artists Tang Phuc and Jun Pham for daring to pursue their ideals, thereby inspiring fans to 'paint their own dreams.' Through this, it portrays a new perspective on the core values ​​of ATVNCG: igniting passion, courage, connection, and love not only within the program's fan base but also towards a spirit of service."

The boundless creativity of fans is evident in the way they set up check-in booths for artists at concerts.

Fans are increasing their promotional efforts on public LED screens with the aim of spreading the artist's image to the public.

These buses transport fans to concerts while also promoting the idols' image.

The check-in booths offer a variety of activities: interaction with talented individuals, mascots, freebies, etc.

The wave of love and support for artists has created beautiful memories, spread positive energy, and contributed to changing perceptions of idols in modern society. Together, they can paint beautiful colors on life. This is also the lasting value that fandom culture strives for.

Love culture even more

Tens of thousands of young people attended the ATVNCG concert not only to enjoy the spectacular performances but also to celebrate the cultural identity of their homeland. Fans actively promoted the art forms on public LED screens, aiming to spread awareness of the artists and their traditions, such as Cai Luong, Cheo, and Tuong, to the public. On social media, discussions and research into the distinctive costumes of Vietnam's 54 ethnic groups flourished. A large number of fans wore traditional attire in response to the organizers' call to establish a Guinness World Record for "The event with the largest number of participants wearing traditional Vietnamese costumes" at the ATVNCG concert on March 22nd.

The ATVNCG organizing committee has officially received a Guinness World Record for the event with the largest number of participants wearing traditional Vietnamese costumes, with over 5,000 attendees.

Source: https://nld.com.vn/fandom-lan-toa-gia-tri-cong-dong-196250322183545348.htm