The “mobile offices”
If in the past, people often preferred the traditional way of drinking coffee, finding a space to chat and entertain with friends, now the needs of consumers, especially young people, have changed.
Besides enjoying a delicious cup of coffee, many people also want to find a place to work, study and be creative. Therefore, the trend of young people going to coffee shops to work is increasing, turning these places into "mobile offices".
Ms. Cao Thi Hoang Anh (born in 1999, residing in Ward 4, Tan An City, Long An Province) is a freelancer. She often works at home for jobs that require a lot of paperwork and technology equipment to easily organize and avoid errors. In addition, she spends 2-3 hours a day at office cafes to handle work via Google Drive, online meetings, and exchanges with customers.
Ms. Hoang Anh shared: “I often go to coffee shops to change the atmosphere, to concentrate easily, to be inspired to be creative, to help improve work efficiency. The space of the shop with soft lighting and gentle music also helps me feel more comfortable and less pressured at work.”
Ms. Cao Thi Hoang Anh (Ward 4, Tan An City) often spends 2-3 hours a day working at the coffee shop.
Dang Thi Nhu Huynh (born in 2002, residing in Tan Khanh Ward , Tan An City) is currently a full-time employee for a media and entertainment company and takes on other freelance jobs to earn extra income. Due to the nature of her job requiring open-mindedness and creativity, Nhu Huynh usually spends about 2-3 sessions (usually at noon) a week going to a coffee shop to work.
“The space of a coffee shop brings a more comfortable and flexible feeling than a fixed working space in an office. With a cost of 600,000-800,000 VND/month, I find it quite reasonable because my work efficiency increases, thanks to which my income is also more stable. Working at a coffee shop sometimes also gives me the opportunity to meet people with similar interests or working in similar fields, thereby expanding relationships and learning experiences” - Nhu Huynh confided.
Workspace Innovation
The combination of space, drinks, food, and the Internet makes young people choose office coffee instead of other spaces such as traditional coffee shops, libraries, or working at home.
Ms. Tran Thi Bich Hanh (born in 1998, residing in Nam Dong ward, Dong Da district, Hanoi ) is currently a content editor for a famous agency.
Every week, depending on the workload and mood, Ms. Hanh often spends one or more sessions at a coffee shop. “The nature of working at an agency is to constantly communicate with colleagues and customers, so sometimes the workspace is noisy. Usually, the company also has work bots and private meeting rooms for cases of communication and problem solving with customers. But sometimes, I also want to change to a new space, avoid pressure and complete the best work. At times like that, I often choose to go to a coffee shop,” Ms. Hanh said about the reason for choosing office coffee.
Outside of office hours, Ms. Tran Thi Bich Hanh (Nam Dong ward, Dong Da district, Hanoi) chooses to go to office cafes to complete her work.
The nature of her job also requires Ms. Hanh to concentrate highly when she has to spend 1-2 hours reviewing and editing collaborators' articles. Going to a coffee shop will help her concentrate better, especially when she can talk to collaborators comfortably. Ms. Hanh often goes to small shops with simple decorations, where customers are mainly office workers, students and pupils. "I also choose shops with drinks ranging from 30,000-50,000 VND because they are affordable," Ms. Hanh shared.
Mr. Nguyen Vo Gia Cat (owner of a famous coffee shop chain in Long An) said that the regular customers who come to the shop are usually for work or students to study. Therefore, he focuses on building an airy space, lots of trees, and playing soft instrumental music to help customers concentrate. Besides coffee, the shop's menu also has a variety of healthy dishes and cakes. In the near future, he plans to design more useful bookshelves to serve customers' needs.
Office coffee not only provides a quiet, comfortable space to work but also a place to connect people, helping young people balance their lives./.
Ngoc Han - Hoang Lan
Source: https://baolongan.vn/gioi-tre-va-xu-huong-ca-phe-van-phong-a183820.html
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