Hanoi 2025: Why the Capital City Breaks Historical Tourism Records

With a record nearly 31 million visitors in the first 11 months of 2025, Hanoi affirms its strong appeal thanks to the combination of its thousand-year-old heritage and new, creative experiences.

2025 marked a historic milestone for Hanoi's tourism industry, with the capital welcoming 30.94 million visitors in 11 months, generating an estimated total revenue of 120.6 trillion VND. These figures not only surpassed pre-pandemic levels but also demonstrated the growing attractiveness of this thousand-year-old city. So, what contributed to this exceptional appeal?

Hanoi attracts tourists.

The allure of new experiences

Not relying solely on its existing heritage, Hanoi has proactively reinvented itself with a series of innovative tourism products, especially nighttime experiential tours. Programs such as the "Ngoc Son - Mysterious Night" tour or the "Museum Night" tour have offered a different, more enchanting perspective on familiar landmarks.

In addition, cultural and heritage spaces have been infused with new life, attracting a large number of domestic and international tourists to explore and take photos, especially in suburban areas like Ba Vi.

Unique festivals throughout the year.

Regularly organized and professionally managed cultural events and festivals have become a significant highlight. Major events such as the Hanoi Tourism Ao Dai Festival 2025, the 3rd Hanoi Autumn Festival, and the Kanagawa Festival have contributed to promoting the image of a friendly, culturally rich, and vibrant capital city.

Infrastructure is ready to welcome visitors.

To accommodate the surge in visitors, Hanoi's accommodation system has been meticulously prepared. The city currently boasts 3,761 establishments with over 71,000 rooms, ensuring a diverse range of services for all types of tourists. In November, the average hotel occupancy rate reached 73.4%, an impressive figure reflecting the vibrancy of the market.

Sustainable development orientation

The tourism industry in the capital city is not only focused on immediate figures but also aims for long-term development. In the last month of the year, the city will focus on approving the Project to innovate the management model of the Huong Son National Special Historical Site (Huong Pagoda), an important step to preserve and promote the value of the heritage.

In addition, events such as the Food Festival and traditional craft village tourism will continue to be organized, and new products such as agricultural tourism, community tourism, and golf tourism will also be emphasized and developed, promising to bring even more unique experiences to tourists in the future.

Source: https://baolamdong.vn/ha-noi-2025-ly-do-thu-do-pha-ky-luc-du-lich-lich-su-406378.html