The brand "A Luoi specialty charcoal sticky rice" is becoming more and more known to consumers.

Delicious

Currently, A Luoi 2 commune has more than 10 hectares of black sticky rice growing area, people grow 2 crops per year. Although the yield is not as high as normal rice varieties, the selling price of black sticky rice is quite high, about 50,000 VND/kg. This is an important source of income to help many households improve their lives.

Ms. Kan Thau (Pâr Nghi village, A Luoi 2) said: “My family has been growing black sticky rice for many years. Mainly for food and to sell to people in the area. Now, thanks to the A Luoi Safe Agricultural Products Production and Trading Cooperative (HTX) promoting and finding stable output, people can feel secure in cultivating it, without worrying about being forced to lower prices like before. The Cooperative also buys black sticky rice from people at stable prices.”

Also one of the households growing black sticky rice and will expand the growing area in the near future, Ms. Ho Thi Chien (Pâr Nghi village, A Luoi 2) shared: Since the cooperative purchased and promoted black sticky rice, the market has known and welcomed more black sticky rice. Thanks to that, growing black sticky rice not only helps my family have more income but also preserves the farming practices of the people in the highlands.

Sticky rice has black, long, flat grains, when cooked has a characteristic aroma, soft and sticky, favored by many people to prepare a variety of dishes such as sticky rice, banh tet, banh chung, black sticky rice yogurt, sweet soup... Black sticky rice provides many nutrients such as carbohydrates, protein, fat, fiber and iron, which are good for health. Therefore, it has helped black sticky rice have the opportunity to expand its consumption market, creating a unique attraction for this specialty agricultural product of A Luoi 2.

Accompanying farmers

Recently, the A Luoi Safe Agricultural Products Production and Trading Cooperative has designed the model, packaging and built a brand for A Luoi black sticky rice. Ms. Ho Thi Nga, Director of the Cooperative, said: "The brand "A Luoi Special Black Sticky Rice" has great potential to become a prominent local specialty product. We focus on improving quality, linking products with local stories to create a competitive advantage. In the coming time, the Cooperative aims to expand the area of ​​​​growing black sticky rice in an organic direction, ensuring food safety and hygiene standards."

At the same time, the Cooperative is implementing solutions such as: Registering a trademark for A Luoi black sticky rice products to enhance brand value. Promoting deep processing, creating new products such as black sticky rice flour, black sticky rice wine, traditional candies from black sticky rice... to meet the diverse needs of the market. At the same time, increasing online promotion, expanding sales channels through e-commerce channels, introducing black sticky rice at fairs, agricultural markets, trade promotion activities... to contribute to bringing the brand "A Luoi Black Sticky Rice" closer to consumers nationwide.

Thanks to the support of the Cooperative, the products of "A Luoi Special Black Sticky Rice" not only have stable output but also gradually affirm their position in the market. Farmers are excited because their efforts are duly rewarded, at the same time contributing to the preservation of the precious rice variety of the A Luoi 2 highlands. Black Sticky Rice promises to not only be a delicious and nutritious dish for the people of A Luoi 2, but also become a specialty agricultural product brand that has a wide spread in the market.

Article and photos: Thao Vy

Source: https://huengaynay.vn/kinh-te/hat-ngoc-cua-nui-rung-158603.html