The brand "A Lưới Specialty Black Sticky Rice" is becoming increasingly well-known among consumers.

Delicious

Currently, A Luoi 2 commune has over 10 hectares of land planted with black glutinous rice, with people cultivating two crops per year. Although the yield is not as high as that of common rice varieties, the selling price of black glutinous rice is quite high, around 50,000 VND/kg. This is an important source of income that helps many ethnic minority households improve their living standards.

Ms. Kan Thau (Pa Nghi village, A Luoi 2 commune) said: “My family has been involved with black glutinous rice for many years. We mainly grow it for our own consumption and sell it to people in the area. Now, thanks to the A Luoi Safe Agricultural Products Production and Business Cooperative promoting and finding stable markets, farmers can cultivate with peace of mind, without worrying about being forced to accept low prices like before. The cooperative also buys black glutinous rice from farmers at a stable price.”

Ho Thi Chien (Par Nghi village, A Luoi 2 commune), one of the households currently growing black glutinous rice and planning to expand her cultivation area in the near future, shared: "Since the cooperative started purchasing and promoting it, black glutinous rice has become more well-known and accepted by the market. Thanks to this, growing black glutinous rice not only helps my family earn extra income but also preserves the farming practices of the highland people."

Black glutinous rice has long, flat, black grains that, when cooked, have a distinctive aroma and a soft, chewy texture, making it popular for preparing a variety of dishes such as sticky rice, banh tet (cylindrical sticky rice cake), banh chung (square sticky rice cake), black glutinous rice yogurt, and sweet soups. Black glutinous rice provides many nutrients such as carbohydrates, protein, fat, fiber, and iron, which are beneficial to health. Therefore, this has helped black glutinous rice expand its market and create a unique appeal for this specialty agricultural product of A Luoi 2.

Standing alongside farmers

Over the past period, the A Lưới Safe Agricultural Products Production and Trading Cooperative has designed packaging and built a brand for A Lưới black glutinous rice. Ms. Ho Thi Nga, Director of the Cooperative, said: "The 'A Lưới Specialty Black Glutinous Rice' brand has great potential to become a prominent local specialty product. We focus on improving quality and linking the product with local stories to create a competitive advantage. In the future, the Cooperative aims to expand the area of ​​black glutinous rice cultivation in an organic direction, ensuring food safety and hygiene standards."

Simultaneously, the cooperative is implementing solutions such as: registering a trademark for A Lưới black glutinous rice to enhance brand value; promoting deep processing to create new products such as black glutinous rice flour, black glutinous rice wine, and traditional confectionery made from black glutinous rice... to meet the diverse needs of the market; and strengthening online promotion, expanding sales channels through e-commerce, and introducing black glutinous rice at agricultural fairs and trade promotion activities... to help bring the "A Lưới Black Glutinous Rice" brand closer to consumers nationwide.

Thanks to the support of the cooperative, the "A Lưới Specialty Black Glutinous Rice" products not only have a stable market but are also gradually establishing their position in the market. Farmers are delighted that their hard work has been rewarded, and this contributes to preserving the precious rice variety of the A Lưới 2 highlands. Black glutinous rice promises to be not only a delicious and nutritious food for the people of A Lưới 2, but also to become a widely recognized specialty agricultural brand in the market.

Text and photos: Thao Vy

Source: https://huengaynay.vn/kinh-te/hat-ngoc-cua-nui-rung-158603.html