Fashion is a source of national pride .
Grasping the new consumer trends, many fashion shop owners in Ha Tinh City have proactively imported diverse clothing designs to meet customer needs. Ms. Do Phuong Thao (32 years old) - owner of a fashion shop on Ha Huy Tap Street, shared: "Understanding the need to express patriotism of consumers through clothing, I have boldly imported unique fashion designs, mainly focusing on the theme of homeland and country to serve customers".

The products at Ms. Thao’s store have received enthusiastic support thanks to their diversity and uniqueness in design – from vivid chibi images, modernized ao dai to team uniforms for children. With reasonable prices, starting from only 120,000 VND/product, the store attracts 50-60 orders per day. The unique printed shirt designs are often “sold out” and are continuously added to promptly meet customer needs.
“Besides the sharp increase in revenue, what makes me happiest is the support from customers. They buy not only because of the beauty but also because of the meaning associated with culture and homeland. That makes me appreciate the work I am doing even more,” said Ms. Thao.
In addition to fashion items, products such as national flags, party flags, flags, shirts printed with the red flag with yellow star, etc. have also received great attention. According to records at many stores along Phan Dinh Phung Street, the purchasing power of these products has increased sharply in recent days, especially as the main holiday season is approaching.
"Super chill" check-in coffee to celebrate the big day
Many food service businesses also anticipate the holiday by creating spaces and products with patriotic themes, attracting a large number of customers to check-in.

Ms. To Hoa - owner of Mojo Coffee on Nguyen Du Street (Ha Tinh City) shared: The shop had the idea of decorating more than a month ago to celebrate the 30/4 holiday. I decided to invest more to bring customers a truly special experience. Drinks such as grilled egg coffee, grilled egg cream milk tea or salted coffee become more eye-catching and meaningful when decorated with a red background and a yellow star - the symbol of the Vietnamese national flag.

With prices starting from only VND30,000/dish, the shop has reached a wide range of customers, thereby significantly increasing revenue during the days leading up to the holiday. Mr. Nguyen Van Thang, a customer of Mojo, said: “I really like coffee. When I accidentally saw a post about grilled egg coffee with a unique decoration, I decided to stop by to try it. After enjoying it, I was very satisfied with the taste and space of the shop. Next time, I will definitely invite more friends to come and experience it together.”
Many attractive offers
In addition to renovating the space and creating new products, many businesses also launch special promotions on the occasion of April 30 to attract customers.
Mai Hung Group Dental Clinic offers a 30% discount on dental implant services until May 10 at all 3 locations on Hai Thuong Lan Ong Street. In addition, customers will also receive free dental examinations and CT Cone beam scans.
Meanwhile, the GSC Pickleball court cluster (Ham Nghi street) also offers a 20% discount on court rental fees for customers booking at all times from April 26 to May 4, completely free of charge from 5-7am.

New, meaningful products and attractive incentive programs not only help businesses increase sales but also contribute to spreading national pride, arousing love for the homeland and the Fatherland in the community.
Source: https://baohatinh.vn/ho-kinh-doanh-gop-phan-lan-toa-niem-tu-hao-dan-toc-post286676.html
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