Speaking at the opening ceremony, Mr. Le Van Tu, Chairman of Sam Son City People's Committee emphasized: Located in the heart of Thanh - an ancient land, vibrant with cultural colors, Sam Son stands out with its natural scenery. interesting, containing many cultural and historical values, associated with legends and myths that are deeply imprinted in the minds of the people. These factors have created a sacred, dreamy and seductive Sam Son, an attractive meeting point that welcomes tourists from all over.
In 2023, Thanh Hoa province welcomes more than 12 million visitors, of which Sam Son welcomes nearly 8 million visitors and is one of the district, town and city-level units with the largest number of tourists in the country.
Promoting the potential and outstanding advantages, the Party Committee, Government and People of the city are always determined and determined to strive to build Sam Son into a civilized, modern coastal tourism urban area and a safe destination. , attractive and friendly to domestic and foreign tourists.
To successfully realize that goal, in addition to the attention of the Central Government and the province, Sam Son City has been determined to focus on exploiting and promoting the advantages that nature bestows, attracting investors. domestic and foreign investment to form new entertainment and tourist areas of international stature.
Focus on building a civilized urban lifestyle and civilized tourism; Forming a polite, friendly, hospitable behavior style, creating a comfortable mentality as well as satisfaction of visitors to Sam Son. Determined to build Sam Son into a key national tourism urban area, contributing to the successful implementation of the goal of making Thanh Hoa a new growth pole in the North of the country.
The 2024 beach tourism festival will be followed by a unique art program with the theme "Sam Son - Colorful". The program includes 3 chapters: "The cultural essence of Thanh Hoa", "Reverberations of the blue sea" and "Sam Son's radiant future" portrays and honors the cultural traditions, history, present and future of Vietnam. Sam Son coastal city in particular and Thanh Hoa in general.
In addition to the art program, the highlight of the opening night is the inauguration ceremony, officially putting into operation the Sea Square and the festival landscape axis of Sam Son city.
In particular, the 2024 beach tourism season is welcomed with a sparkling, colorful fireworks display, a "party" of light and sound for people and tourists to enjoy.
This year, with a series of 17 cultural and artistic events and sports and tourism activities, this is an important cultural event to introduce positive changes and transformations to people and tourists. Strong in urban appearance and quality of Sam Son tourism with unique tourism products, gradually building Sam Son into a "Festival City" and an ideal destination for tourists.
