According to the Da Nang Department of Construction, the mascots for the year are placed in public areas and lively spring festival spots throughout the old city. These include a traditional cultural horse mascot created by artisan Dinh Van Tam (Quang Tri); and a cluster of two mascots, Kim Ma Hop Nhat and Kim Ma 4.0, designed by Huni Vietnam Company, with the concept and installation carried out by artisan Dinh Van Tam's team.
These mascots, accordingly, express the image of the development journey of Da Nang city and Quang Nam province from ancient times to the present, and look towards the technological future of life.
Three projects, two ideas
According to an investigation by a reporter from the Culture Newspaper, at the invitation of the leaders of Da Nang city, artisan Dinh Van Tam created a horse mascot with traditional cultural characteristics, featuring familiar images, traditional lines, and a sturdy posture.
This mascot is placed in front of the memorial at Phuoc Ninh cemetery (Da Nang) to commemorate the past cultural and historical values of the locality.
Having been involved in crafting traditional mascots for many years, artisan Dinh Van Tam's creations have been widely praised; they are particularly impressive when placed in a unique cultural and spiritual location in Da Nang city.
Alongside this mascot, Da Nang city also received a creative gift from Huni Vietnam Company: two more mascots, Kim Ma Hop Nhat and Kim Ma 4.0. These two mascots have been installed in front of the Da Nang Museum and in the West Dragon Bridge Park, along the Han River.
Mr. Duong Viet Hung, General Director of Huni, shared that after receiving an invitation to participate in creating cultural mascot symbols, the company was very interested in the harmonious and developmental spirit of a new Da Nang city following the administrative boundary merger. Therefore, the Huni design team sat down together, combined ideas and digital technology to create two special horse mascots.
The Kim Ma Hop Nhat mascot features the image of a powerful, galloping horse, inspired by the heroic history of Quang Nam province and the vibrant energy of Da Nang city. The mascot is formed by combining the names of 94 places in Da Nang, including famous landmarks, administrative units, communes, wards, and old place names…; using digital programming methods based on Artwork motifs and applying technological algorithms to create its form.
Kim Ma 4.0, the mascot representing Da Nang's vision and aspirations for the future, chooses the image of a modern, stylized "robotic horse" with a dignified and powerful posture, assembled and programmed with a flexible movement mechanism. This is the digital image of Da Nang's future, expressing the dream of strong technological development in the lives of the city's people.
Aspiration for the future of technology
"We chose to place these two mascots along the Han River in Da Nang because this is a very special location in the city's history, marking many changes and transformations in the locality."
The Kim Ma Hop Nhat (Golden Horse Unification) is a historical record, tracing back the timeline of Da Nang and Quang Nam's history, which has seen two periods of separation and reunification but always shared a common origin. The combined place names form the shape of a mascot, symbolizing unity, solidarity, and close ties between the government and the people of the homeland.
"As for Kim Ma 4.0, it symbolizes the future strength and development vision of this city. We hope that these symbols will continue to be developed and enhanced to become highlights in Da Nang, further promoting values that evoke emotions and spirit, rather than simply being mascots during holidays," Mr. Duong Viet Hung shared.
According to Mr. Hung, the company's next proposal is that, based on the two horse mascots, the city of Da Nang should consider supporting the development of further ideas on applying artificial intelligence (AI) and digitalization to the Golden Horse 4.0 symbol, which could be replicated and placed in public areas.
The mascot will be designed with additional features such as hooving, neighing, breathing fire, and communicating with tourists, receiving wishes from locals and visitors for good things in life.
Mr. Tan Van Vuong, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, acknowledged that all three horse mascot designs displayed during the Lunar New Year of the Horse are the creative achievements and heartfelt ideas of designers and artisans, and deserve recognition.
Particularly with the two mascots placed on the banks of the Han River, their vibrant present story and promising future, along with proposals for the implementation of digitalization and artificial intelligence, will undoubtedly become new symbols for the city, enhancing interaction between residents and tourists, and further highlighting the city's development brand.
According to the Da Nang Department of Construction, the horse mascots for the Year of the Horse (Bính Ngọ) are a random combination of creative ideas from artisans and a team of designers and scientists.
Through the organization and direction of the construction by the Department, the two groups of authors of the ideas collaborated, coming up with the most effective and accurate construction solutions to jointly create works and contribute unique cultural value to the mascot symbol of Da Nang.
Among them, the traditional cultural mascot represents the calm and quiet nature of Vietnamese culture, extremely humble and gentle in a spiritual position; and the creative mascot, representing future digital technology, is the result and unique gift that a European technology company has donated to the people of Da Nang, creating lively and impressive public opinion during the spring days.
Source: https://baovanhoa.vn/van-hoa/khat-vong-hanh-trinh-vuon-toi-204798.html
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