Promoting a genuine and sustainable culture of child protection.

VHO - The campaign aims to change social behavior in child protection, encouraging the community to recognize early signs of child harm, know how to report it to the right place, intervene appropriately, and build a safe environment for children from family to school, community, and online.

On May 15th, the Southern Region Television Center launched a community communication campaign and seminar on the theme "For the Safety of Vietnamese Children" to raise awareness, promote action, and build a network to protect children from the risks of violence, abuse, and harm in both real life and online.

Launching a community communication campaign and panel discussion on the theme "For the safety of Vietnamese children".

At the ceremony, National Assembly delegates, representatives from the health sector, lawyers, and psychology experts exchanged views on the risks children currently face, such as domestic violence, school bullying, and online abuse. They also discussed solutions to ensure early detection, timely support, and improvement of the child protection system at the grassroots level.

Speaking at the launch ceremony, Mr. Tu Luong – Director of the Vietnam Television Center for the Southern Region – said that the campaign is being implemented across multiple platforms including television, social media, schools, hospitals, residential areas, and public spaces nationwide; contributing to building an environment where children are listened to, protected, and grow up safely with the support of their families and society.

Mr. Tu Luong, Director of the Vietnam Television Center for the Southern Region, delivered a speech at the event.

"We hope that the campaign will not only raise awareness, but also contribute to promoting social behavioral change, so that protecting children becomes a reflex for the community in response to any unusual signs related to young children ," Mr. Tu Luong emphasized.

The "For the Safety of Vietnamese Children" campaign is built on the principles of responsible communication, respect for privacy, and protection of children's identities, aiming to spread the message: "Every adult is a link in the chain protecting children. When a link is silent, children may lose the opportunity to be saved."

This emphasizes the view that protecting children is everyone's responsibility, especially in light of the recent spate of child-related violence incidents that have caused widespread public outrage.

Accordingly, the campaign will implement various communication and community activities such as thematic talk shows, social documentaries, education on child protection skills in the online environment, the "Safe for Children" program, "Stop for 3 Seconds," "Map for Children," 111 information touchpoints, and many activities connecting experts, schools, families, and communities to spread a culture of child protection in a sustainable and meaningful way.

Delegates shared their views at the seminar.

Speaking at the seminar, Mr. Nguyen Tang Minh, Deputy Director of the Ho Chi Minh City Department of Health, emphasized that child protection today requires a multi-layered, multi-sectoral support system… In particular, early detection, psychological support, and connections between healthcare, education, and relevant authorities play a crucial role in preventing unfortunate incidents from occurring.

UNICEF research shows that up to 72.4% of children aged 1-14 in Vietnam have experienced physical or mental abuse by relatives, or have gone through some form of "violent discipline." In the first few months of 2026 alone, at least 30 cases of child abuse were reported in the media nationwide.

Source: https://baovanhoa.vn/gia-dinh/lan-toa-van-hoa-bao-ve-tre-em-thuc-chat-va-ben-vung-228128.html