LG Electronics brings actress Shin Ye Eun to Vietnam.

For the first time, LG is collaborating with top Korean artists including actress Shin Ye Eun, Minho (SHINee), and Chef Son Jong-won to bring a modern Korean lifestyle to Vietnamese consumers.

LG Electronics (LG) officially launched its “Choose K-Tech, Live the Korean Way” campaign in Vietnam with actress Shin Ye Eun at the Another Saigon by LG experience space. Vietnam was chosen as the starting point for this campaign, before expanding to Indonesia and Thailand in the near future.

Shin Ye Eun's living space, imbued with her personal style, opens up a private world for self-reflection and self-care. (Photo: LG Electronics).

“In Vietnam, consumers, especially the younger generation, are embracing Korean culture with passion and enthusiasm. Through the campaign 'Choose K-Tech, Live the Korean Way,' we aim to bring users a completely different experience at Another Saigon by LG. No matter what style you pursue, LG's empathetic technology and artificial intelligence deeply understand your daily habits, making life more convenient and better. This is also the spirit of 'Life's Good' that LG always strives for,” shared Mr. Song Ikhwan, General Director of Sales & Marketing, LG Electronics Vietnam.

The Another Saigon by LG product experience space (96 Mac Thi Buoi Street, Saigon Ward , Ho Chi Minh City) has been renovated and transformed into a living space with a distinct Korean feel. Each floor is designed to recreate the lifestyle and unique habits of Korean artists, from the living room, dressing room, kitchen, to the exercise and wellness area and the home energy recovery zone. Visitors not only experience the technology but also have the opportunity to feel the daily life within this space.

The living room is equipped with an LG PuriCare AeroBooster air conditioner and air purifier to control temperature, humidity, and air quality. An OLED TV and LG Sound Suite soundbar deliver a cinematic home entertainment experience; and the LG StandbyMe 2 monitor accompanies your daily workouts and relaxation.

In addition, Korean chef Son Jong-won, who runs two Michelin-starred restaurants, will lead a workshop on preparing exquisite culinary delights in a family kitchen – considered a center of connection and sharing in Korean and Vietnamese family culture – on May 30th.

Vinh Yen

Source: https://doanhnghiepvn.vn/doanh-nhan/lg-electronics-dua-nu-dien-vien-shin-ye-eun-den-viet-nam/20260525111450018