YouTube views are about to explode.

YouTube's new view count mechanism could help many content creators expand their audience base and increase their opportunities to produce relevant content.

YouTube changed the way it counts views for Shorts videos starting March 31st. Photo: Bloomberg.

On March 26th, YouTube announced that it will change how it counts views for short videos to help creators better understand performance and trends. Under the new mechanism, short video views will be counted based on the number of first plays or repeat plays. The change will take effect on March 31st.

Previously, views were counted after a video had been played for a certain duration. Thanks to this change, users believe the actual number of views will be considerably higher.

YouTube says it made the change because many content creators want more detailed data to measure view frequency. The video-sharing platform's new idea will help expand audience reach, making it easier for many "channel owners" to build content strategies and present their products to potential advertising partners.

With the new update, YouTube Shorts will link its metrics with TikTok and Instagram Reels. Both track the number of times a video is first played or replayed. YouTube notes that creators can gain a better understanding of short-form video performance across platforms.

Creators interested in the original Shorts metrics can view them directly through the "advanced mode" in the detailed reports (Analytics). This metric, called "engagement views," allows creators to check and analyze how many people continue watching their short videos.

Specifically, YouTube notes that this change will not affect creator earnings or how they qualify for the YouTube Partner Program, as both of these factors will continue to be based on interactive views rather than the new mechanism.

Source: https://znews.vn/luot-xem-tren-youtube-sap-bung-no-post1541143.html