Masan Consumer is about to issue bonus shares.

The Board of Directors of Masan Consumer Corporation (Masan Consumer, stock code: MCH) has just approved the process of obtaining shareholder opinions in writing regarding the issuance of shares from equity capital.

Accordingly, Masan Consumer will issue bonus shares at a ratio of 1,000:225, meaning shareholders owning 1,000 shares on the record date will receive 225 new shares.

Masan Consumer owns many strong consumer goods brands.

With over 1 billion shares outstanding, Masan Consumer plans to issue an additional 237.8 million bonus shares, raising its charter capital after the issuance to VND 12,945 billion. The funding for this issuance will be sourced from undistributed profits exceeding VND 3,835 billion.

Recently, on November 5th, the Ho Chi Minh City Stock Exchange (HOSE) announced that it had received the initial listing application from MCH. Specifically, with a charter capital of over VND 10,676 billion, Masan Consumer will register to list more than 1 billion shares on the HOSE. The listing application advisor is Vietcap Securities Joint Stock Company.

In terms of business performance, in the first nine months of 2025, the company recorded revenue of approximately VND 21,480 billion; and after-tax profit of VND 4,660 billion.

In 2025, Masan Consumer aims for net revenue of VND 33,500 - VND 35,500 billion and after-tax profit of VND 7,300 - VND 7,800 billion. This year's dividend payout ratio will be drawn from the company's retained earnings, with a maximum of 60%, compared to a 95% cash dividend in 2024.

Consumers at Masan's WinMart supermarket.

Masan Consumer has a product portfolio covering essential goods and is present in 98% of Vietnamese households. The company leads the market share in many categories such as fish sauce (68.8%), chili sauce (67%), and soy sauce (52.9%), while rapidly expanding into convenience foods and beverages.

Masan Consumer's five flagship brands include CHIN-SU, Nam Ngư, Omachi, Kokomi, and Wake-Up 247… These brands all achieve annual revenues exceeding $100 million, demonstrating their profound influence on the lives of Vietnamese consumers. This strength is reinforced by a system of over 313,000 traditional and 8,500 modern retail outlets, along with a chain of factories meeting ISO, HACCP, FSSC, and BRCGS standards, applying automation and digitalization in production to ensure consistent quality on a large scale.

Masan Consumer owns several brands that generate $100 million in revenue annually.

MCH's success stems from a strategy that combines a deep understanding of Vietnamese tastes with international standards in supply chain management and product development. As a result, the company not only meets domestic demand but also gradually enhances its competitiveness on a regional scale.

Masan Consumer's flagship brands are being repositioned towards premiumization and personalized user experience, clearly reflecting its innovative strategy aligned with modern consumer needs. CHIN-SU currently leads the spice industry with exclusive formulas combining international culinary inspiration and Vietnamese tastes, contributing to shaping the trend of "convenient, nutritious, and personalized cuisine" in family meals.

Nam Ngư embodies the spirit of "honoring Vietnamese specialties" through its Nam Ngư Ly Son Chili Garlic drink, selling over 18 million bottles in just one year after its launch. In the convenience food sector, MCH is one of the pioneering domestic businesses in upgrading the instant noodle industry, with products such as self-heating hot pot, Omachi self-cooking rice, and Asian-style meal boxes.

WinMart regularly offers promotions and discounts to its customers.

Even with products that have been around for a long time, Masan Consumer always refreshes and reintroduces them. Most recently, the Kokomi 75g product, with its rich and perfectly balanced noodles that aren't overly salty, was introduced, offering harmonious and palatable flavors for all family members, such as: Spicy Shrimp with Lemon and Chili, Beef Stew with Herbs, and Seafood Sour Soup…

Source: https://baophapluat.vn/masan-consumer-sap-phat-hanh-co-phieu-thuong.html