In his opening remarks at the training course, Mr. Nguyen Van Khai, Deputy Director of the Center for Research and Development of Science and Technology Communication, stated: This is the third training course in a series of capacity-building training programs in Martech research and application for startup businesses.

The program is part of the National Innovation and Startup Ecosystem Support Project until 2025 (Project 844) with many activities such as: a pilot fundraising program for innovative startups in the Martech sector; Techfest Vietnam 2023 and an online exhibition on the Techfest 24/7 platform…

According to experts, Martech, also known as Marketing Technology, is a marketing term referring to the integration of marketing and technology. More specifically, Martech is a collection of solutions and technology platforms that serve businesses in building marketing strategies, communication campaigns, and promoting products and brands to target customers across various information channels.

Overview of the training course.

According to Mr. Nguyen Dac Tinh, Chairman of the Vietnam Martech Network, a survey by Facebook and Bain & Company indicates that Vietnam will be the fastest-growing e-commerce market in Southeast Asia by 2026, with a total e-commerce value reaching US$56 billion.

E-commerce in Vietnam is projected to experience further growth in 2023, reaching a market size of $20 billion. E-commerce will permeate all industries and sectors. Brands will invest more in the online shopping experience, supported by marketing technologies, data technologies, payment technologies, and more.

Text and photos: LA DUY

*Please visit the Science Education section to view related news and articles.