Every summer, Sam Son offers something new, not just the usual "going from swimming in the sea to climbing the mountains" as many people say. This summer, come to Sam Son to enjoy something new.
Sam Son appears modern in the eyes of tourists.
What fun things are happening in Sam Son this year?
When you visit Sam Son, and go to crowded areas like the beach square, the Red Pillar Market, or the beaches, you feel like you're reliving your youth rather than just going to the beach.
In recent years, Sam Son has invested heavily in transportation infrastructure and many urban infrastructure projects. Soon, for the first time, tourists will be able to participate in and experience thrilling rides at Sam Son Water Park. This is a large-scale outdoor amusement park in Northern Vietnam, offering activities for all ages and families, such as wave pools, a lazy river, and various thrill rides, along with many family and children's game complexes that are appearing for the first time in Southeast Asia and Asia.
The fireworks display marked the opening night of the 2024 Sea Tourism Festival and the inauguration of the Sea Square - the festival landscape axis of Sam Son City.
Thanks to its well-planned infrastructure and transportation network, Sam Son has once again maintained its number one position on the list of must-visit destinations in the summer. Evidence of this is the fact that, during the recent 5-day holiday, Thanh Hoa province topped the list of the top 10 localities with the highest tourism revenue, exceeding 3,800 billion VND, and held the top spot in terms of visitor numbers, serving over 1.5 million visitors, an increase of over 27%.
Moreover, Sam Son always knows how to "entertain" visitors with new activities and events. We arrived in Sam Son during the opening ceremony of the 2024 Sea Tourism Festival and the inauguration of the Sea Square - the festival landscape axis of Sam Son City. Just minutes before, it was a peaceful night sky with waves crashing against the shore, but by the time of the opening ceremony, the perfect combination of fireworks, sound, light, and other effects made Sam Son incredibly magnificent.
The world-class water show, a sophisticated blend of music and light, is presented with various themes, such as: "Shining Light," "Meeting Place of the Sun," "Symphony of the Sea," and "Melody of Love." Along with the guests, dancers, and the seemingly simple people of the coastal region, they all dance and have a blast when the music starts.
Sea Square - the festival landscape axis of Sam Son City.
To build Sam Son into a "City of Festivals," this year Sam Son also hosts the 2024 National Beach Tennis Championship "VTV8 Cup"; the Ho Chi Minh City Television Cup - HTV Cycling Race; the 2024 Northern Region Cycling Festival "Connecting Hands"; the Street Carnival; the Sticky Rice Cake Festival; the Fishing Festival - Boat Racing; the 2024 Thanh Hoa Open Table Tennis Club Tournament; the 2024 Thanh Hoa Martial Arts Festival; the 2024 Thanh Hoa Provincial Futsal Tournament; the Thanh Hoa Provincial Culture, Arts and Propaganda Festival; and the 70th anniversary of welcoming compatriots, cadres, soldiers and students from the South who relocated to the North (1954-2024)...
And it's not just fermented pork sausage, shrimp, and fish...
The places we're about to suggest for coffee and food might seem a bit unusual and not to everyone's taste. We found these places quite spontaneously, perhaps just thanks to a photo on social media, or a local's suggestion: "If you want to eat rice rolls, go to this place." But it was precisely because of this that we had the opportunity to experience a more colorful and interesting Sam Son, less conventional and less bound by the familiar recipes found all over social media.
Snail dishes and snacks at Hoa Huong Snail and Snack Shop, and A U Nhi Snail and Snack Shop.
Hong Lam rice rolls, Hong Thanh seafood... I bet everyone who comes to Sam Son already has this list ready. But if everyone in your group has different opinions and you can't decide what to eat, and nobody wants to wander from place to place under the scorching sun, then just head to a street food stall. Some street food stalls you can check out include: Hoa Huong snail and snack stall at 277 Ngo Quyen Street, Trung Son Ward; A U Nhi snail and snack stall at Kiosk No. 4, Ba Trieu Street, Bac Son Ward; Ms. Van's snail stall opposite the Sam Son Post Office... What do they have? All kinds of snails and clams, prepared in various ways; noodles, fried spring rolls, french fries, fried chicken... In short, they have everything.
In addition, in recent years, Sam Son has seen the emergence of cafes with meticulously designed images and concepts, such as: AHA Cafe at 73 Ho Xuan Huong Street, Dien Bien Ward; Hoi An 1992 Cafe at 61-63 Ho Xuan Huong Street, Dien Bien Ward; Chanh Cafe at 56 Le Loi Street, Truong Son Ward; Moc Xua Cafe at 43 Le Loi Street, Truong Son Ward...
Enjoy the sea view while sipping coffee at AHA Cafe.
Sam Son is great to visit in any season, but summer is definitely the best. All the best things come together in the three summer months, making the already hot atmosphere even more vibrant. There are so many exciting events to participate in, restaurants, food, photo opportunities... everything you could want is on the list. So, are you feeling excited and itching to go? If the answer is yes, then let's go! Summer is knocking on the door!
Text and photos: Tang Thuy
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