A new niche in the loudspeaker industry.

Beyond music playback, Chinese manufacturers are adding a range of additional functions to portable speakers. These products are designed to cater to niche user groups with clear needs.

New Bluetooth standards and battery technology are helping to advance the audio industry, which has been limited by device size. The product history supporting sports needs has shifted from cumbersome wired headphones to true wireless and now to compact wireless speakers.

Soundcore's Boom Go 3i speaker line is a prime example of Chinese manufacturers leading the trend. Their supply chain advantages, ability to adapt quickly to the market, and efforts to surpass other major audio companies give them the motivation to constantly innovate their products. This "sports speaker," priced under 2 million VND, boasts 2-3 times the power of options from JBL or Sony.

According to research from manufacturers, outdoor athletes have specific needs for audio equipment. In running or cycling, using headphones can isolate them from traffic signals, the environment, or wildlife. Speakers solve this problem by providing music while maintaining a connection with their surroundings.

This year's market saw the participation of major players with representative products such as the JBL Go 4, Clip 5, and Sony SRS-XB100. The Soundcore Boom Go 3i stands out by raising the power threshold and integrating features previously only found on larger speakers into a body weighing just 380 grams. For non-performance workouts, the size and weight of the product don't significantly affect movement. Compared to headphones, speakers are more communal and easier to share sound. Soundcore's two-position lanyard design also opens up diverse usage scenarios for the Boom Go 3i.

The speaker enclosure is primarily made of plastic. This is a suitable choice for the price range, allowing for easy surface treatment and the application of vibrant colors. To increase durability, Soundcore has covered most of the device with a shock-resistant rubber coating, making it almost completely safe from drops from a height of 1 meter onto hard surfaces. The speaker is IP68 rated, similar to high-end phones, giving users peace of mind when using it outdoors or while swimming.

At the heart of the product is a full-range driver, integrated into a compact speaker size. To support the bass, the company uses a passive radiator at the bottom. This method turns the surfaces on which the device is placed into connecting parts, amplifying the bass. Soundcore supports the low range with Bassboost 2.0 mode, reproducing low frequencies down to 56 Hz.

Compared to JBL or Sony, Soundcore lacks the advantage of a heritage brand. The Chinese company compensates by offering users a massive feature set at a competitive price. The Boom Go 3i model supports Bluetooth 6.0, which offers wider bandwidth, reduced latency, and stability in areas with high signal density such as gyms or running events.

The device also features an app for control, multi-functional LED lights that flash to the music or set timers. Users can use their phone as a microphone to play sound through the speaker. The manufacturer offers the ability to connect two products to simulate stereo sound or via Auracast with other devices. At 70% volume, with bass boost disabled, the battery can provide up to 40 hours of continuous use.

By precisely targeting its audience, leveraging high specifications and a wealth of supplementary features, Soundcore's speaker model gains competitiveness in a highly sought-after segment. Compared to the Clip5 or XB100, the Boom Go 3i is significantly heavier, making it less portable. However, its remaining specifications are superior to its competitors.

Source: https://znews.vn/ngach-moi-cua-nganh-loa-post1640751.html