In the first months of 2023, the market had many fluctuations, people's purchasing power was affected due to the difficult economic situation. However, the trade - service sector still maintained a relatively high growth rate compared to the same period last year, as well as promoting the application of technology in business activities, diversifying types of services, retail.
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| The graphic shows the growth of total retail sales of goods and services in the province in the first 6 months of 2023 (Source: Dong Nai Statistics Department – Graphics: Hai Ha) |
According to Dong Nai Statistics Department, in the first 6 months of 2023, the total retail sales of goods and services in the province reached more than 127,3 trillion VND, up about 14,3% over the same period last year. . Some groups of goods have a higher increase than the general growth rate such as: garment products; group of household appliances, tools and equipment; group of items, culture and education; group of petroleum products, oil…
* Promote activities to stimulate consumption demand
The retail system and supply chain continue to develop to help consumers have more shopping and entertainment experiences... At the same time, promoting the application of e-commerce in goods circulation and distribution activities. focusing on developing the domestic market, expanding the wholesale and retail distribution network and diversifying forms, goods and services... Thereby, contributing to increasing the revenue of the trade and service industry in the area.
According to the Department of Industry and Trade, in the first 6 months of this year, the province has developed 1 more supermarket (Go! Nhon Trach) and 28 convenience stores (including: 27 Winmart+ stores, 1 GS25 store). As of the end of June, the province had 6 trade centers, 6 supermarkets and 13 convenience stores belonging to chains of big brands.
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Many businesses and business units in the province have regularly updated their prices, ordering methods, product details, promotions, and special offers for each customer, from time to time. together…
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In the first months of this year, the Industry and Trade sector continued to promptly and effectively implement programs to stimulate domestic consumption through consumption-stimulating activities. Representatives of many supermarkets in the province said that through promotions, on major holidays and weekends, the number of visitors to visit and shop at supermarkets has grown quite well, there are days when there is a sudden increase. 2-3 times more than usual. Many service business chains actively change to adapt to new consumption trends.
Mr. Trang Phuc, a representative of Marketing Co.opmart Bien Hoa, said that in recent months, especially during Tet, the holidays of April 30 and May 4, the time of summer vacation..., the supermarket has implemented many programs. promotions, incentives combined with the 1th Co.opmart system birthday celebration, including many discount programs, deep promotions from 5-27% focusing on most categories, especially is the industry of food, household appliances, chemicals, cosmetics, garments, etc. This contributes to stimulating consumption demand and attracting customers.
Ms. Nguyen Thi To Quyen (living in Ho Nai Ward, Bien Hoa City) said that today, eating and shopping are also constantly changing according to the trends of life. Therefore, it is required that restaurant and food service models must constantly change and adapt to meet all needs and tastes of each customer group.
“Currently, in urban areas like Bien Hoa, it is not difficult to find restaurants and food service establishments that are diverse from East to West, Asian to European style, even the appearance of "hot" dishes according to the needs of customers. Seasons such as salted coffee, custard-apple tea, tamarind ice... Easier, more convenient and faster business from both face-to-face and online forms has gradually increased competitiveness in the market, and at the same time helped consumers. users have more choices of spending, shopping, "- Ms. To Quyen said.
* Development of digital service channels
In the province, trading and service activities are relatively rich and diverse, goods on the market continue to develop well. In addition to the expanded commercial infrastructure, the promotion and trade promotion has also been promoted by the province with many positive changes.
Director of Trong Duc Cocoa Co., Ltd (Dinh Quan) Dang Tuong Khanh said that in the past time, the company has focused on maintaining and developing marketing channels that combine tourism, rest stops, as well as other businesses. channels in large supermarket chains and e-commerce platforms. Thereby, contributing to expanding product promotion channels, promoting trade connections, developing potential customer segments and markets...
In particular, the application and purchase of goods through online channels, especially e-commerce platforms, which are growing strongly and widely, have become an important distribution channel to help trade and service activities remain unique. maintain and have good growth momentum.
Accordingly, customers can use goods and services in the most convenient way through technological devices and the internet. At large supermarket systems, commercial centers, large and small stores, all are interested in effectively implementing the digital transformation process through effectively building and maintaining applications and utilities on devices. smartphone device.
Ms. Nam Phuong, owner of Cam Cosmetic shop (in Trang Dai Ward, Bien Hoa City) specializing in imported fashion and cosmetic products, said that in the past, customers were still hesitant to buy products. Imported products are now more secure when they can carry out product traceability, check invoices and purchase documents via QR code scanning, etc. In particular, she also promotes the introduction and promotion of products. , its services on social networking sites Facebook, e-commerce platform Shopee, TikTok Shop.
“In order to contribute to increasing revenue, increasing the number of new customers ordering products online and making transfer payments, I often diversify the import market, avoiding dependence on a few products and product codes. In addition, I also learned and worked with banks to provide QR code scanning applications, VN Pay to better meet customers' requirements in non-cash payments "- Ms. Nam Phuong shared.
Hoang Hai
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