HCM CityHomeowners always want to make a difference, smart design, multi-function must go hand in hand with aesthetic factors, according to CEO of Manh He Furniture Joint Stock Company.
Manh He interior design and construction company has more than 20 years of operation in the field of furniture, completing more than 180 apartments per year. Mr. Hoang Van He - General Director of Manh He Furniture Joint Stock Company, shared about design trends as well as how the company approaches and meets customer needs according to the ever-changing trend.
Mr. Hoang Van He - General Director of Manh He Furniture Joint Stock Company. Image: Manh System Interior
– How do you evaluate the current interior design and construction market?
– The market is highly competitive with a series of domestic and foreign brands but also opens up many business opportunities. The growing economy promotes consumption, leading to more upgraded customer needs. If in the past, design could simply create a beautiful table and chair, today those products must be placed in harmony in the overall space and each part must play a specific role contributing to creating a real ecosystem in the house.
The stricter, more demanding in design, reflected in the personalization factor, is focused because this helps homeowners express their class. Therefore, the problem for designers is to really feel the living taste of customers, thereby creating a tailor-made living space suitable for each person's economic conditions, living capital, culture, preferences, and style.
The aesthetic factor must go hand in hand with convenience, multi-function, many smart applications, integration of modern technology solutions to increase convenience when using. The space needs to be optimized, meeting a variety of needs from rest, entertainment, play to health training...
– So how does Manh System furniture choose to approach the market?
– Customers are more demanding on interior design and we meet this demand from the expertise of a team of professional designers and skilled workers, whose main craftsmen have decades of experience in the profession. The strength of the company is owning a factory equipped with modern machinery, so it can transform from design ideas into products with high precision.
The General Director held a meeting to implement the plan with the business board. Image: Manh System Interior
Applying modern machinery technology increases labor productivity and reduces production costs. Applying technology helps us proactively capture market trends and quickly put them into practice, without fear of being outdated.
Besides, thanks to the initiative in the closed process from design to production and completion, the company can help customers reduce costs, for example, those who choose the total solution package will enjoy free design of the whole house, product warranty up to two years.
The company develops new models according to modern and eye-catching trends, improving quality and aesthetics, and improving competitiveness for smart furniture.
In addition, customers can directly visit our model house to refer to the beautiful, trending apartment designs and outstanding product lines.
– Will the old folk techniques and heirloom furniture designs still have a place today when modern technology takes the throne?
– If the idea of 20 years ago is fully applied to a current product, I believe that product will be difficult to stand on the market. However, we can learn from the old folk skills on how to breathe life into each product, the integrity or the virtue of overcoming difficulties, finding solutions in many previous difficulties.
Like, I was guided into carpentry by my father from a young age, working from an assistant job to becoming a skilled master craftsman. The strictness and dedication to the profession from my forefathers have helped me to have a confidence and work ethic. On the other hand, when mastering manual techniques, when applying it to modern technology, we will know the strengths of each to take advantage of it and put it into the process in a reasonable way, making products with more daring ideas.
– What design solutions does Manh The Furniture offer when the apartment model is increasingly developing?
– The living space of apartments in urban areas is often limited in area, so we seek to help homeowners feel airy and coherent through modern colors, expressing each user's personality. For example, instead of walls painted white, painted pale yellow as usual, you can choose blue colors to help the apartment become more spacious and airy.
Modern design style. Image: Manh System Interior
The living room has a breakthrough in color, combined with a ceiling light system with a bright yellow background to create a cozy feeling, blending with the green idea of nature to open up a trendy living space. The connection of the living room with the kitchen area, brings comfort to the homeowner and creates a bond of family members. The kitchen uses a smart cabinet system that is neatly arranged, minimalist in detail.
The bedroom space brings a feeling of warmth and relaxation with a smart color scheme. The parents' bedroom is characterized by soft tones, blue and white bedding combined with wooden floors to create relaxation for the owner.
– What plans and expectations does the company have in the near future?
– We focus on apartment furniture and townhouse furniture, these are also the two most competitive segments in the furniture industry, but they are also the products that make Manh He brand known by many customers.
Currently, 80% of the company's customers are individual consumers, the remaining 20% are partners from construction contractors, design companies... This shows that the Manh He brand has created a pretty good emphasis in attracting end users, especially in the context of many brands appearing and increasing competition as at present.
Modern carpentry workshop of Manh He furniture. Image: Manh System Interior
Furniture always follows the real estate market, so it is greatly influenced. Currently, we have scripted for each situation, but with the mindset that in danger, there is always an opportunity, in a difficult market, there is an opportunity. The company has time to go back to internal training, optimize processes, recruit good people that in good times they do not return.
The public leadership team is always learning and innovating, observing and finding good people in the industry, making contacts, and training qualified successors.
The core has always pursued us from the beginning and will not change no matter what the context is value. Specifically, businesses must have a responsibility to bring more value to customers than the selling price if they want to sell a lot of goods, want to get more customers to return and refer.
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