View from durian

Price fluctuations are a general rule of the market. The increase or decrease in prices for a group of products is also a normal occurrence. But for the agricultural product group, focusing on fruits, there seems to be a rule that has existed and is existing. Because when a type of fruit has a good price, there is almost a "movement" of massive planting. Durian is the most recent proof.

Actually, before durian, there was also a story about dragon fruit. There was a time when everywhere you went, you heard people growing dragon fruit. At this time, along with many provinces and cities, the dragon fruit growing area in Tien Giang also increased very quickly, despite the warnings of the authorities. The export turnover brought by dragon fruit during this period was also very high, always holding the top position. However, after only a few years, dragon fruit was "dethroned" by durian in the export sector.

Durian harvest.

The evidence is that while Vietnam's durian export turnover in 2020 was only at a very low level, with 116 million USD, it then increased slightly and reached more than 177 million USD, but in 2022 it reached nearly 421 million USD and in 2024 it reached 3.2 billion USD. However, the opposite is that in the first 4 months of 2025, the country's durian export value only reached 130 million USD, while in the same period in 2024 it reached 500 million USD. Looking at it from a practical perspective, the current story of durian seems to repeat the "scenario" for dragon fruit a few years ago.

In fact, "scenarios" on agricultural product prices are no longer rare. Evidence from the reality of some agricultural products shows that the "movement" nature in agricultural production still exists. Reality is posing a difficult problem for the agricultural sector of the whole country in general, and Tien Giang in particular. Looking from the reality, one of the important viewpoints of Tien Giang's agricultural sector in restructuring the agricultural sector in the coming time is to change the mindset from agricultural production to the mindset of developing the agricultural economy , meeting the needs of the market; applying high technology, organic agriculture; producing to save seeds, inorganic fertilizers, water; producing according to the value chain and building brands; focusing on developing the processing industry and supporting industry associated with agricultural economic development.

This is considered a step in line with the general trend of the country's agriculture and adapts to modern consumption needs. However, realizing this goal also requires time and effective steps. Above all, each farming household also needs to change its production mindset to adapt, limiting the movement that only flares up for a few years and then subsides, but the consequences are not small.

Source: https://baoapbac.vn/kinh-te/202505/nhin-tu-sau-rieng-1043050/