Positive effects

QTO - In recent years, Quang Tri province has undertaken many practical activities to attract tourists for sightseeing and relaxation. With the goal of reaching 10.5 million visitors in 2026, the province continues to organize large-scale cultural, sports, and tourism activities, leaving a lasting impression on tourists and locals alike. This creates a positive effect, attracting an increasing number of domestic and international tourists to visit and experience Quang Tri.

In the first six months of 2026, the Department of Culture, Sports and Tourism advised on strengthening the promotion and marketing of the province's tourism both domestically and internationally, with many outstanding programs and events. The first was the New Year's Eve celebration in Phong Nha commune, Nam Dong Ha ward, and Bao Ninh 1 urban area (Dong Hoi). This program attracted thousands of local people and domestic and international tourists.

The Department of Culture, Sports and Tourism organized the National Reunification Festival; and set up a promotional booth at the first Spring Fair in 2026, the Vietnam International Tourism Fair - VITM Hanoi 2026, and the 20th Ho Chi Minh City International Tourism Fair (ITE HCMC 2026). In addition, tourism activities were linked with sports through the Phong Nha Wild Trail race in 2026; a cycling festival and a cycling race within the framework of the Festival for Peace in 2026...

During the peak summer tourist season, the Department of Culture, Sports and Tourism organized the Quang Tri Culture and Tourism Week 2026 with many attractive and unique activities, such as: the art program "Quang Tri - Come to Love", the Regal Legend Food Festival and Camel Beer at the Bao Ninh 1 pedestrian street area, a water music show, fireworks... creating an attractive destination for locals and tourists during the April 30th and May 1st holidays.

Tourism promotion and marketing programs and activities in Quang Tri have created a positive effect - Photo: PV

One of the factors contributing to the strong appeal of this year's tourism season is the province's stimulus policy. The Department of Culture, Sports and Tourism has directed tourism units and businesses in the area to improve the quality of services to meet the needs of tourists.

Simultaneously, research incentive programs to attract target market segments, such as: encouraging the application of preferential policies and discounts on services for residents with household registration or citizen identification cards in Quang Tri, and the "Quang Tri residents travel in Quang Tri" program with a minimum discount of 10% on the listed price for registered businesses.

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Ms. Nguyen Thi Kim Thu, Executive Director of Ozo Park Eco-tourism Area, shared: “Ozo Park is a tourist area with many attractive experiences, such as: bathing in streams, treetop games, overnight camping in the forest, enjoying local cuisine… With the motto of aiming for green tourism, Ozo Park always prioritizes the use of environmentally friendly materials in the tourist area, while helping visitors have interesting experiences and immerse themselves in nature. To stimulate tourism and attract visitors to Ozo Park, in recent times, along with participating in tourism promotion and marketing activities, there have also been many preferential programs and customer appreciation events, such as: Free entrance tickets for children on June 1st, for students in the province who win prizes in the school, provincial, and national excellent student competitions…”.

In order to introduce and promote the image of Quang Tri tourism to international tourists, the province has recently organized a delegation to attend the WTCF conference and a tourism promotion and flight development program in Beijing and Shanghai (China). The Quang Tri Provincial Department of Culture, Sports and Tourism, in coordination with the Hue City Department of Tourism, organized a program to introduce Hue-Quang Tri tourism and promote the opening of flight routes in Seoul and Busan (South Korea)...

It can be seen that the tourism stimulus programs and events organized have contributed to mobilizing social resources and the participation of units, businesses, and local communities in the task of tourism development; spreading the "Every citizen is a tour guide" program, and promoting the communication and advertising of Quang Tri province's tourism brand.

The programs have been implemented effectively, gradually improving the tourism supply chain throughout the province, creating appeal and meeting the diverse needs of tourists. As a result, in the first six months of 2026, the number of tourists in the province is estimated to reach 5,640,600, an increase of 15.63% compared to the same period. Total revenue from tourism in the first six months of 2026 is estimated to reach over 6,486 billion VND, an increase of 15.63% compared to the same period.

According to Deputy Director of the Department of Culture, Sports and Tourism Ho Van Hoan, the target for 2026 is to attract 10.5 million tourists, including 500,000 international visitors. To achieve this goal, in the last six months of 2026, the provincial tourism sector will focus on implementing specific tasks, such as: advising the Provincial People's Committee to issue directives on promoting tourism development and ensuring double-digit economic growth; continuing to implement promotional activities to attract tourists in 2026 and strengthening domestic and international tourism promotion. Large-scale and unique programs and festivals are planned for the near future, such as: the Festival for Peace, the International Hot Air Balloon Festival, the New Year's Eve celebration for 2027, and a series of international sporting events (“Aqua Warriors Quang Tri”, “Quang Tri International Marathon” and “Quang Tri International SUP Championship”).

The Department is focusing on completing the procedures for submitting the plan for organizing the National Tourism Year - Quang Tri 2027 for approval; building a brand identity for Quang Tri province's tourism; developing new tourism products; and improving the quality of tourism human resources through training courses; strengthening coordination and enhancing the effectiveness and efficiency of state management in the tourism sector, ensuring that tourism activities are organized safely and in accordance with regulations. With a well-planned strategy, synchronized coordination, and flexible demand-stimulating policies, Quang Tri tourism expects to exceed the target of 10.5 million visitors, further affirming its position as "Quang Tri - Magnificent Nature, Heroic Memories" on the tourism map of Vietnam and internationally.

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Source: https://baoquangtri.vn/du-lich/202606/nhung-hieu-ung-tich-cuc-1a67680/