Guests enjoy the experience of farming.
Knowing that the number of visitors would increase, Mr. and Mrs. Vuong Quoc Hai (LangBiang ward – Da Lat) went to their garden at dawn, meticulously tending to each strawberry bed, wiping down every pathway, and arranging everything neatly and meticulously before welcoming their first guests.
For Mr. Hai, a clean and tidy garden is not just about aesthetics, but also a silent commitment to quality. This meticulousness builds trust, allowing visitors to confidently pick ripe strawberries directly from the garden.
Two years after opening to tourists, his family no longer worries about "bumper harvests leading to low prices." Strawberries are not only sold out on the spot but also fetch higher prices. Each strawberry in a tourist's hand is now not just an agricultural product but also a memorable part of their experience in Da Lat.

“My husband and I brought our children to visit Mr. Hai's farm, and while we were there, we bought some strawberries for ourselves and as gifts for friends. We always thought strawberries were grown in the ground, but seeing it firsthand, we realized that's not the case. They're all grown on a substrate, and the irrigation, harvesting, and packaging all follow a standardized process. My children also had a very interesting experience learning about farming , something they had never known before!” shared Ms. Trinh Thi My Dung, a tourist from Can Tho City.
Initially, Nguyen Thi Vinh's family (Lam Vien ward - Da Lat) only focused on their vegetable beds and tomato trellises in the greenhouse, never thinking about getting involved in tourism or opening their garden to visitors. Everything happened very naturally.
The high-tech vegetable plots, the automatic irrigation system, and the fresh, clean, and beautiful produce inadvertently became an invitation for many passing groups to stop by. They were curious, asked questions, and then wanted to buy some to take home. At that time, Vinh and her husband simply thought of selling whatever they had, at the same wholesale price as their regular customers, along with the enthusiasm and genuine nature of farmers.

Then, the number of visitors increased day by day. The garden, originally intended solely for production, gradually became cramped and lacked even the most basic amenities for visitors. Without hesitation, the couple began renovating, adding resting areas, restrooms, and arranging a neat and organized display corner for their products, like a "mini-market" in the heart of the garden. Their initial purpose was simply to serve visiting tourists, while still maintaining a supply for their traditional wholesale customers.
Yet, in a short time, word spread, and Vinh's family's 5,000m² garden gradually became a familiar destination for many tourists. All the produce was sold as soon as it was harvested. Many satisfied customers proactively called to place orders. From a simple production garden, it gradually developed into a model combining sightseeing, display, and on-site consumption of agricultural products.

Amidst rows of ripe red strawberries or gardens laden with cherry tomatoes, visitors enjoy picking the fruit themselves, listening to the farmers recount their journey of chemical-free cultivation and organic farming. Smiles bloom as the farmers share stories about each seed, each harvest, and even the failures that led to a bountiful harvest. This experience is more than just sightseeing; it's a connection between people and nature, between growers and consumers.
To date, Vinh's family has also partnered with neighboring households to expand their cultivated area, focusing on characteristic products of Da Lat. This agricultural model, integrated with tourism, is becoming increasingly systematic and effective, not only providing a stable income but also opening up a new, sustainable path for farmers in the mountain town.
Effective sales channels for farmers
Currently, many farm models in Da Lat have boldly transformed, combining production with experiential services, adding check-in spaces, garden cafes, and green farming guidance areas. Tourists visit not only to take photos but also to learn how to grow clean vegetables and understand how to "eat healthily and live green."

Since then, the market for agricultural products has become less volatile. Farmers are more proactive in setting prices for their products, not entirely dependent on traders. Each kilogram of vegetables, each box of strawberries, not only holds material value but also represents an experience and a sense of trust. Income has therefore increased significantly and become more stable, helping many families to firmly commit to farming.
What's admirable is that throughout their journey in developing tourism, the farmers of Da Lat have retained their inherent simplicity. They don't "act" or embellish excessively, but let nature and their genuine labor speak for themselves. This sincerity has become a "specialty," leaving a lasting impression on visitors and making them want to return.

The total area of high-tech agriculture in the Da Lat region is currently approximately 10,000 hectares, accounting for 66.2% of the total cultivated land area. This represents a significant potential and advantage for developing agro-tourism, contributing to the diversification of tourism types in Lam Dong province and meeting the sightseeing and shopping needs of tourists.
According to the Department of Culture, Sports and Tourism of Lam Dong province, the total number of visitors to the locality in the first three months of 2026 is estimated to reach 6 million, an increase of 22.5% compared to the same period in 2025. Of this, the number of international visitors is expected to grow strongly, with an increase of over 27.4%, reaching an estimated 524,500 visitors. With its strengths as a province developing high-tech agriculture linked to famous tourist cities like Da Lat and Phan Thiet, possessing both mountains and seas, agro-tourism has been encouraged by Lam Dong province for many years.
Source: https://cand.com.vn/Xa-hoi/nong-dan-da-lat-lam-du-lich-xanh-i802435/






Comment (0)