Developing sports tourism to attract tourists

Recently, the Department of Culture, Sports and Tourism organized the Ninh Thuan Province Open Cycling Race 2025 - Trungnam Group Cup, the tournament was held within the framework of the Ninh Thuan Province Culture, Sports, Tourism and Cuisine Week 2025, which was also the occasion of the April 30 and May 1 holidays, so it attracted a lot of tourists to participate and cheer.

Athletes participating in the 2025 Ninh Thuan Open Cycling Tournament - Trungnam Group Cup. Photo: Van Ny

The race is not only a playground for sports enthusiasts but also a community-building event, promoting the development of local tourism. Thanks to these sports tournaments, many tourism services such as accommodation, cuisine, and transportation in the province have also increased, contributing to the growth of the province's tourism economy . According to statistics, during the holiday season alone, the whole province welcomed more than 215,000 visitors, with tourism revenue estimated at 320 billion VND.

In Ninh Hai, the traditional Dam Nai Dragon Boat Race is an annual event, not only for sports but also associated with the traditional cultural values ​​of the locality. Aiming to arouse the passion for sports in the community, while creating opportunities for people and tourists to experience interesting activities on the water, the dragon boat race is an activity imbued with the cultural identity of fishermen in coastal areas, contributing to enriching tourism activities in the province.

The traditional Dam Nai dragon boat race attracts many locals and tourists to watch and cheer. Photo: H.Nguyet

Ms. Nguyen Thi Lan, a tourist from Ho Chi Minh City, said: We really enjoy participating in outdoor sports activities such as the traditional Dam Nai dragon boat race. It is both exciting and helps us understand more about the local culture here. The weather and air in Ninh Thuan are fresh, so watching sports events such as boat racing or kite surfing makes our trip more interesting.

Another prominent sporting event in Ninh Thuan in recent years is the kite surfing tournament, held at My Hoa beach (Ninh Hai). This is an adventure sport that attracts many domestic and international tourists. Not only bringing attractive performances, the kite surfing tournament is also an opportunity for Ninh Thuan to affirm itself as an ideal destination for water sports athletes. Every year, many athletes as well as international tourists participate. Thereby, it not only contributes to Ninh Thuan's tourism development but also expands international cooperation in the sports and tourism industry.

Domestic and international tourists participate in kite surfing at My Hoa beach (Ninh Hai). Photo: Van Ny

Nowadays, the demand for participation in sports activities of local people is increasing, especially outdoor sports such as jogging, cycling and water sports. This reflects the growing interest in health and sportsmanship in the community. In addition, the organization of outdoor sports tournaments helps promote the image of Ninh Thuan as an attractive sports tourism destination. At the same time, these tournaments help raise people's awareness of sports, develop infrastructure and create jobs for local people. Thereby, contributing to the growth of the tourism economy through attracting tourists, especially international visitors.

Comrade Nguyen Van Hoa, Director of the provincial Department of Culture, Sports and Tourism, said: Organizing sports tournaments not only brings health, joy and entertainment to the people and tourists but also diversifies local tourism products. Thereby contributing to attracting and retaining tourists after exploring tourist destinations in the area. In the coming time, the department will continue to maintain and develop sports tournaments, aiming to connect the community and build a unique sports tourism image of the province.

In the future, the trend of organizing sports events combined with tourism is expected to grow. Sports activities continue to play an important role in building Ninh Thuan into a prominent sports tourism destination, not only domestically but also internationally. Combining sports and tourism is a strategic direction to help Ninh Thuan exploit its existing potential, creating a unique and sustainable sports tourism brand.

Red Moon

Source: https://baoninhthuan.com.vn/news/153016p25c48/phat-trien-du-lich-the-thao-thu-hut-du-khach.htm