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Ms. Dang Thi Thai, from Thuy Dien village (Phu Thong commune), livestreamed to introduce her family's rice flake products. |
After finishing a new batch of puffed rice, Ms. Dang Thi Thai, from Thuy Dien village (Phu Thong commune), opens her phone to livestream and introduce her product. Previously, selling on social media was completely unfamiliar to her. After some initial hesitation, Ms. Thai became accustomed to recording videos , replying to comments, and taking photos to post. "Before, after making puffed rice, I only sold it around the commune. Now, I livestream and post, and customers order everything whenever I post," Ms. Thai shared.
Access to the digital economy in mountainous areas is not limited to small groups of farmers, but is also expanding to the cooperative scale.
The Thien An Cooperative in Phu Thong commune, run by Ms. Ly Thi Quyen, a Dao ethnic woman, is a prime example of how people in the highlands are embracing the digital economy. From its inception, the cooperative has prioritized selling its products online and promoting them on e-commerce platforms to reach customers more quickly. Dao herbal bath products, herbal pillows, scented sachets, traditional clothing, and other items are shipped to many provinces and cities through online orders.
Ms. Ly Thi Quyen said: "Technology helps us reach customers more easily and improves sales efficiency. This motivates the cooperative to focus on improving quality and increasing labor productivity."
In Ngan Son commune, Ms. Nong Thi Dao, from Hop Tien village, is also gradually getting used to online business. Having little prior experience with technology, she was initially hesitant when using a smartphone. Thanks to guidance from her children and grandchildren, she learned how to take photos, write descriptions, and post ads for Khau Nua Lech sticky rice cakes, a local specialty.
Ms. Nong Thi Dao shared: "In the beginning, I faced many difficulties, but thanks to my perseverance and willingness to learn, I can now post articles myself. Selling online helps my rice flake products reach many customers far away."
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Ms. Nong Thi Dao, from Ngan Son commune, takes photos of her rice flake products to post for sale on social media. |
Changes in the mindset and practices of women in mountainous regions stem from the proactive approach and effectiveness of the Community Livelihood Improvement Project funded by Bread for the World .
Through the Project, people in Phu Thong and Ngan Son communes received support in the form of machinery for producing puffed rice; training in online sales skills; guidance on shooting videos and taking photos of products; writing promotional content; reaching customers through social media; designing labels and packaging; and product traceability. As a result, many ethnic minority women have confidently expanded their businesses, sought new markets, and increased their income.
Mr. Bui Van Thang, a project officer, said: "With the right machinery and marketing skills, products are no longer confined to the local area. Women in the highlands are more confident, viewing phones and social media as tools for economic development."
Information technology contributes to improving living standards and shaping a new production mindset based on proactiveness, creativity, and extensive connectivity. Every post, every livestream, and every order shipped demonstrates the transformation of people in the highlands in their journey towards the digital economy.
Source: https://baothainguyen.vn/kinh-te/202511/phu-nu-vung-cao-tiep-can-kinh-te-so-c182361/
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