Prudential maintains a high liquidity margin of 193%.

In 2024, Prudential Vietnam maintained a stable financial foundation, focusing on the quality of its distribution channels, investing in enhancing customer experience, and developing its human resources.

Prudential Vietnam Life Insurance Company Limited ("Prudential Vietnam") has just announced its 2024 annual financial report. Accordingly, at the end of the 2024 fiscal year, Prudential Vietnam recorded outstanding results such as: total assets reached VND 189,051 billion, an increase of 7%; total investment assets reached VND 168,258 billion, an increase of 10.3%. Of this, the total value of contributions to the economy through investment in government bonds reached VND 73,122 billion.

2024 continued to be a successful year for investments, with investment revenue reaching VND 11,927 billion, an increase of 12%. Of this, revenue from the unit-linked fund's investment portfolio reached VND 3,468 billion. All of this revenue represents a portion of the benefits enjoyed by customers participating in unit-linked insurance products.

Total revenue from insurance business operations reached VND 23,251 billion. Of this, annualized revenue from new business contracts amounted to VND 3,043 billion.

Profit before tax reached VND 3,339 billion. Total compensation and insurance payouts amounted to VND 14,304 billion, an increase of 8.6%.

Conor Martin O'Neill, Deputy General Director of Finance at Prudential Vietnam, said: "In 2024, Prudential Vietnam made solid progress in strengthening its operational capabilities and enhancing customer experience amidst a changing market. Although economic fluctuations have affected customers' financial planning habits and decisions, the demand for long-term financial protection and accumulation remains very strong in Vietnam."  

According to him   Conor , Prudential Vietnam is focusing on improving sales quality, while ensuring that the group's products not only meet customer needs but also comply with the new regulations of the Insurance Business Law. "We are preparing to launch new life insurance solutions and our commitment to putting customers first remains a solid foundation for us when developing these solutions," said Conor.

Also in 2024, Prudential's flagship Cha-Ching financial education program reached over 32,000 Vietnamese students, bringing the total number of students in schools participating in Cha-Ching to over 111,000.

"With a high liquidity margin of 193%, Prudential Vietnam is well-positioned to fulfill its insurance benefit payment commitments, ensuring financial security for our customers. Through continuous innovation and a sustainable growth orientation, we are committed to accompanying our customers on their journey of planning to protect the financial achievements they and their families have worked hard to build," Mr. Conor emphasized.

In 2024, with many regulations of the Insurance Business Law officially implemented, Prudential Vietnam continues to prioritize customers in its business operations.

Thanks to the application of technology, in the past year, 87% of insurance claim applications at Prudential were submitted online (e-claim) through the official Zalo page and the PRUOnline portal.

Prudential Vietnam remains committed to investing in technology-based innovations, including the application of artificial intelligence (AI) to optimize operations and improve service efficiency, specifically:

• The 'Independent Verification' process was created to verify the personal information and needs of customers when purchasing insurance.
• The "Insurance Premium Calculator" has officially launched to help potential customers choose protection solutions that suit their financial capabilities.
• The "Voice Recording" process during consultations for 100% of new customers is integrated with artificial intelligence (AI) technology to ensure that the protection solution is tailored to the customer's actual needs.

In 2024, Prudential Vietnam continued to implement numerous initiatives to enhance the capabilities of its workforce by fostering a high-performance culture. Key learning and development programs provided 5,160 hours of training to over 1,500 employees. The "Development Day" initiative involved 7,980 hours of self-study, with 4,567 hours dedicated to online self-study on the Udemy platform.

Summary of Prudential Vietnam's business results in 2024

Regarding the group's business results, Prudential has made progress in implementing its strategy to improve operational efficiency and drive growth in 2024. The group recorded an 11% increase in new business profits and generated a projected operating surplus of US$2,642 million.

In 2025 and looking ahead to 2026, Prudential aims to continue developing its capabilities, solidifying its strong position for exceptional growth. Looking further ahead, based on a focus on developing new, high-quality business, while effectively managing its existing portfolio and improving operational variables, Prudential is confident in achieving its financial and strategic goals by 2027, as well as creating sustainable value for shareholders and stakeholders in the Asian and African markets.

Prudential Vietnam is a member of Prudential plc, a group providing life insurance, health insurance, and asset management solutions in 24 markets across Asia and Africa .

Prudential's mission is to be the most trusted partner and protector for present and future generations, by providing simple and accessible financial and healthcare solutions.

As of the end of December 2024, Prudential had a charter capital of VND 7,698 billion and conducted all life insurance business, serving millions of Vietnamese customers.

Source: https://thanhnien.vn/prudential-duy-tri-bien-thanh-khoan-cao-193-18525040910555519.htm