The Galaxy S24 series is an important step for Samsung in shaping the future of mobile technology. On the Galaxy S24 Ultra product introduction page, the Korean giant said that Galaxy AI features will be provided for free until the end of 2025, hinting at the possibility of charging for services on the device in the future.
YJ Kim, head of the AI team at Samsung MX (Mobile-eXperience), explained that developing and upgrading AI models requires a large investment, in addition to the operating costs related to servers and cloud-based solutions.
“Our goal is to deliver the best value and service to Galaxy users, and processing AI tasks requires a huge cost,” he said.
Meanwhile, with AI technology evolving at a rapid pace, it's hard to know what services will emerge in the coming years.
However, Samsung wants to ensure that all users can use and experience AI to the fullest, so they are committed to supporting Galaxy AI for free until 2025.
Personalization
Samsung aims to personalize AI for each user and their device. Currently, Galaxy AI can help translate conversations. But the ultimate goal is for AI to learn and use common expressions and sentence patterns so it can understand and respond in the device owner's own voice.
At CES 2024, Samsung wants to expand AI across the entire ecosystem to allow users to experience devices more intuitively and conveniently. This includes TVs, refrigerators, vacuum cleaners, and even washing machines.
The company has also confirmed that it will bring Galaxy AI to older smartphones and tablets, such as lower-end Galaxy A models, in the future.
Regarding the integration of AI features on non-flagship devices, YJ Kim said that AI requires computing power and memory, so the device hardware itself must support the minimum requirements for the model to run.
The devices can also leverage the capabilities of other devices in the ecosystem to provide enough computing power, he said.
According to the head of AI, the most challenging issue is optimization, both in terms of software size and system performance to bring practical experiences to all users.
Expanding partnerships
Samsung's leadership said that the shortest path to bringing technology closer to users still lies in the resonance of power with partners. "That is why we worked closely with Google to develop the intelligent search feature on the Galaxy S24," said Mr. YJ Kim.
According to Mr. Kim, integrating AI on smartphones helps the Galaxy S24 Series ensure user privacy. This is one of the community's biggest concerns about AI applications. With the on-device AI model, user data is stored and processed locally, not transferred to the cloud.
Meanwhile, the AI platform on cloud computing will help smartphones handle complex tasks that require a lot of hardware resources. Currently, the unit only develops features based on basic needs. Therefore, the company still has a lot of room to continue upgrading features, meeting more specialized requirements.
Additionally, he revealed that Bixby will become increasingly intelligent with the integration of generative AI. One day, users will be able to ask this special assistant to do everything they need, Mr. Kim said.
(According to Soyacincau)
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