Shopping directly on ChatGPT will soon be available.

Users can browse, ask questions, and make purchases directly within the chat without switching to another website or app.

Shopping through AI chatbots could become the new trend. Photo: Shiftdelete .

OpenAI is partnering with Shopify to bring e-commerce directly into ChatGPT. This new feature allows users to browse, inquire about, and purchase products without leaving the conversation. This is a major step forward, transforming ChatGPT from a helpful assistant into a full-fledged shopping tool.

According to Gizchina , the system has begun rolling out in the background. Developers discovered new source code on OpenAI's website, showing that shopping integration is almost ready. Some code snippets even include links leading directly to Shopify's checkout page.

When this feature is active, users don't need to switch to other websites. They can search for items, read product details, and complete their purchase. Everything happens within the chat window.

Shopify's large seller network will also be part of the system, providing a rich and diverse product range while opening the door for businesses to reach users through ChatGPT.

OpenAI partners with Shopify to bring the shopping experience to ChatGPT. Photo: Shiftdelete.

This feature is currently under development and will be operational soon. OpenAI isn't the only tech company considering integrating shopping experiences into their AI tools; other companies are also thinking about bringing shopping experiences to life.

Microsoft recently launched the Copilot Merchant Program , which includes adding shopping capabilities to its AI tools. Prior to that, Perplexity rolled out a “Buy with Pro” option in 2024.

A trend of AI-powered shopping is emerging. This could improve how users interact with online stores. Instead of typing search keywords into a website, they can simply ask a question. The AI ​​can then provide options, answer the question, and help complete the purchase.

Source: https://znews.vn/sap-duoc-mua-sam-truc-tiep-tren-chatgpt-post1548062.html