At the annual Vietnam E-commerce Forum 2025 (VOBF 2025) event, themed "Winning in the AI Era," organized by the Vietnam E-commerce Association (VECOM) on April 22nd, Mr. Phan Thanh Ha, a Google Cloud solution design expert in Vietnam, stated that AI is entering a phase of extremely rapid and widespread development.
According to Mr. Ha, AI is no longer just a supporting tool but is gradually changing the way businesses make money, especially in the e-commerce sector. Recently, Google has identified three prominent AI trends.
Firstly , AI has seen and understood the real world as it increasingly becomes capable of processing images and sound in real time. This shift from simulated AI to real-world cognitive AI is particularly useful in e-commerce, livestreaming sales, and customer service.

Mr. Phan Thanh Ha, a Google Cloud solutions design expert in Vietnam, emphasized that AI has the ability to make decisions automatically without human intervention.
Secondly , it creates a completely autonomous workflow. Similar to how Tesla uses AI to safely navigate its cars from point A to point B without human intervention, in businesses, AI will not only create content or provide advice but can also make decisions automatically. Tasks where AI can make decisions autonomously include: order coordination, optimizing operating costs, and recommending personalized products.
Thirdly , the percentage of people using AI to access information is increasing. While Google used to be where users searched for answers, AI is now the new search engine, helping to retrieve and suggest optimal information based on context.
Notably, Mr. Ha stated that with AI's generative capabilities, approximately 80%-90% of YouTube content in the future could be created by AI, from product introduction videos and advertisements to short films and interactive content.
"A 30-second TV commercial for a business, without the presence of AI, could cost between $55,000 and $130,000 to produce. Thanks to AI, it can now be made for only $320 and completed in half a day," Mr. Ha explained.
However, according to Mr. Ha, AI is currently still in the stage of being "useful but not yet powerful enough." Only when AI can make decisions with specific financial value will it truly unleash its full potential.
Source: https://nld.com.vn/se-co-90-noi-dung-บน-youtube-duoc-tao-bang-ai-chi-phi-rat-re-196250422135917702.htm






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