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The boring older brother show

Việt NamViệt Nam24/09/2024

The show "Anh trai vượt ngàn chông thorn" (ATVNCG) has to compete with "Anh trai say hi" and now clashes with Rap Viet. Is it because it airs in the same time slot as a strong competitor, or is there a problem with the show's quality that's causing viewers to turn away?

Viewership has decreased.

Released on YouTube at almost the same time, but a day later, episode 11 of My brother overcame countless obstacles. (ATVNCG) reached 410,000 views, almost 1/10 of the first episode's views. Rap Viet (4.4 million views). Previously, the view count for the final episodes was... My brother said hi They are also 3-5 times higher than ATVNCG.

There are many reasons why Brother show It lagged behind despite the music being meticulously produced and highly creative. Firstly, this was because the music, being primarily artistic, had a selective audience.

Although many admired Binz's creative adaptation of traditional Vietnamese opera, not everyone could understand it, and even fewer could sing along. Despite the sophisticated combination with traditional Vietnamese elements, episode 10 was still one of the lowest-rated episodes of the show.

However, the program must be acknowledged for its ability to defy popular tastes and contribute to the wider dissemination of traditional music.

The card auction was designed like a game in a casino. Photo: Organizers

Another obstacle is that the show "Brother" targets a broad audience of all ages. Many of them will only watch the television version because national broadcasting covers all provinces and cities. Therefore, the number of viewers watching via YouTube will be smaller. Meanwhile, My brother said hi good Rap Viet It is primarily aimed at young audiences who are already familiar with online entertainment.

The temporary suspension of the show "Brother" was necessary, but it inevitably disrupted audience engagement. Information about the show's plot was leaked more frequently, resulting in a lack of surprise and excitement when it aired. For example, Ha Le And many people have known for a long time that Kien Ung was resurrected, without needing to wait until the evening of September 21st.

Ha Le and Kien Ung returned thanks to the votes of 24 contestants.

An incident affecting the popularity of the show "Brother" stemmed from the self-proclaimed "Little Girl" fan community. Due to a moment of recklessness inflating the amount of flood relief funds (from 200,000 VND to 20 million VND) under the guise of a collective donation via the Vietnam Fatherland Front account, the fan page was condemned by public opinion and had to apologize and disband despite having 45,000 followers. The fan page also announced the return of donated funds intended for an upcoming concert. The disbandment of the "view-boosting" team further reduced the show's viewership.

Fashion , boring setting.

The program's frugal spending habits are also a factor that may partially affect its attractiveness. My brother overcame countless obstacles. The visual and auditory spectacle on stage was quite spectacular, but backstage, the audience would see the talented guys mostly wearing their training uniforms.

The behind-the-scenes footage was also quite dull, set in the monotonous spaces of the dormitories, conference rooms, and other shared areas, all furnished very simply.

Few of the talented athletes pay attention to fashion; they wear their workout clothes everywhere and at all times. Photo: Organizers

So we just need to compare it to Beautiful lady The same production company has seen a decline in the investment in the image of the male actors. The female actors have more opportunities to showcase their diverse fashion sense, allowing the audience to better identify each woman's personality. They also often stay in luxurious villas or resorts, unlike the shabby outfits of the male actors.

Perhaps the program wanted to convey that masculinity means being simple, sociable, and not concerned with appearances, which is why they had the talented contestants living in conditions reminiscent of students or factory workers.

There have been complaints from drivers that they have to sneak out of the dorms to sleep at home to regain their strength because they can't stand the snoring of their roommates. This is quite simple for drivers in Ho Chi Minh City. Those from further away just have to put up with it.

In the behind-the-scenes footage, the setting remains unchanged, making it boring. Photo: CMH

Of course, communal living conditions also bring about many interactions that viewers find interesting. This is also a kind of challenge that talented individuals must overcome.

However, when the show reaches its final episodes without any upgrades to the setting, it will inevitably become boring. Not to mention, this could also drain the energy of the talented performers, preventing them from performing at their best…

Unfair scores

What made viewers suspicious and ultimately turned their backs on the show was also the program's strange "moves." Especially the Tien Luat He received a sky-high vote score of 1,700, far surpassing the runner-up, ST. Son Thach (970).

This result dethroned the idols. Tuan Hung, Phan Dinh Tung… also caused some music lovers to become disgusted with the show that elevates comedians to prominence.

Tuan Hung couldn't hide his disappointment after being ignored by his bandmates. Photo: Organizers

Also in performance 4, Tuan Hung's initiative to volunteer for the solo competition put the Big Fish team at a disadvantage, costing them many points of firepower and forcing them to say goodbye to Dang Khoi. This was a typical reality TV development that added drama to the show, but it also negatively impacted the overall harmony.

The audience then witnessed Tuan Hung being ignored when the two new teams were recruiting members. And everyone understood that Cuong Seven's apology for not inviting the senior artist to his team sooner was just a formality.

In episode 11, there was another sudden surge in points when Cuong Seven took the lead with 1,830 points, becoming the most popular team captain, far ahead of Tien Dat (890) and ST. Son Thach (390).

It feels like Thach is being unfairly treated again. He led the Nine-Rich team to performances that were effective both artistically and in terms of scores, but he still couldn't take the lead.

St. Son Thach wept as he witnessed the "absolute disintegration" of the Chin Muoi family. Photo: CMH

And now, once again, he has been defeated in the battle between the captains. ST. Son Thach's tears must have been shed because of the injustices he didn't deserve to suffer.

One of the toughest obstacles that some talented individuals must overcome is the struggle to gain and then lose power, which is also the power to proactively decide their own fate and that of their teammates.

Advertising padding

Episode 11 revolved solely around team formation, song auctions, and staging skits to fulfill sponsor obligations. Even with changes in format, these weren't compelling elements that would keep viewers watching repeatedly. The show has numerous sponsors, leading to widespread, disguised advertising, sometimes overshadowing the main content.

For example, whenever Dinh Tien Dat comes to chat with Jun Pham, everyone knows they're about to talk about accounts. The bank… The audience is, of course, all too familiar with this tactic. It also challenges the patience of quite a few people.

In the latest episode, the show has relegated the advertising segments to the end, without interspersing them with the main content as before.


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