Sales boost thanks to livestreaming.

With the increasing popularity of online shopping, many traditional markets in Da Nang are seeking new ways to reach customers. One prominent trend is that small traders are proactively livestreaming sales, turning digital platforms into a "second storefront," helping them maintain revenue and expand their market.

Small business owner Mai Van Tung is introducing his products to customers. Photo: KH

Stepping into the digital environment

At Con Market (Hai Chau Ward), Mr. Mai Van Tung is considered one of the pioneering small traders in applying livestreaming to his business. Previously, he admitted he wasn't interested in online sales methods. However, after attending training courses organized by the Da Nang Market Management and Development Company in collaboration with the Department of Industry and Trade on digital sales skills, short video shooting and editing, livestreaming techniques, booth registration, and e-commerce platform operation, he boldly decided to give it a try.

The results far exceeded expectations. Tung's live streams attracted thousands of viewers, with many customers placing orders directly through TikTok. Many tourists watching the live streams even visited the stall to buy local specialties as gifts. This not only increased revenue but also enhanced brand recognition for the stall and the entire market.

Thanks to livestreaming sales, tourists visiting Da Nang are increasingly going to local markets to buy products. Photo: KH

Beyond simply filming and showcasing products, Tùng built trust by letting customers try them on the spot, offering honest and genuine feedback. His cheerful and natural way of speaking created a sense of closeness, making viewers feel as if they were standing in front of a real-life store.

Through research, it was found that although digital transformation brings many advantages, many small business owners are still worried about adopting livestreaming methods, due to a lack of skills or fear of feeling awkward in front of the camera. "I want to prove that small business owners can absolutely step into the digital environment and master it. When you boldly embrace change, huge new business opportunities will open up," he shared.

Mr. Phan Thanh Thoai, Head of the Con Market Management Board, believes that the role of small traders is increasingly important in maintaining the attractiveness of traditional markets. Besides direct sales methods, small traders need to proactively switch to modern sales channels such as livestreaming, TikTok, or e-commerce platforms to reach younger consumers, expand their customer base, and increase competitiveness. Embracing new trends not only helps small traders maintain revenue but also contributes to preserving and promoting the brand of traditional markets in the context of an increasingly vibrant retail market.

A bridge for product promotion.

At Nam Phuoc Market (Nam Phuoc commune), the situation has also seen many positive changes as traders have become accustomed to livestreaming sales. According to the Nam Phuoc Market Management Board, the number of customers coming to buy directly has decreased significantly due to the trend of online shopping. To increase sales, traders in the clothing, footwear, cosmetics, and seafood sectors have all switched to livestreaming.

Small business owners livestream to introduce their products and attract customers. Photo: KH

Ms. Nguyen Thi Man, a small business owner selling clothes, shared: “Previously, I only sold at my stall, but customers dwindled, and sales dropped sharply. I started livestreaming on Facebook to sell my goods. At first, I felt embarrassed, but I got used to it, and sales increased significantly compared to selling in person.”

Not only small traders in the market, but many food businesses are also taking advantage of livestreaming to increase their reach. Ms. Tran Thi Nguyet, owner of a roast duck restaurant (Lien Chieu ward), said that each time she livestreams her dishes, the number of customer orders increases dramatically. "Some days, there are so many orders that I can't keep up with the livestreaming. Thanks to livestreaming, the restaurant is busier than before," Ms. Nguyet shared.

Mr. Diep Hoang Thong Anh, Deputy Director of the Da Nang Market Management and Development Company, believes that traditional markets are currently facing fierce competition from supermarkets, shopping malls, and convenience stores. However, the strengths of traditional markets—fresh produce, reasonable prices, and a familiar atmosphere—can become advantages when brought to the digital environment. The key is for vendors to know how to exploit digital channels, transforming the inherent values ​​of traditional markets into engaging content for viewers.

According to the Department of Industry and Trade, digital platforms are not only sales tools but also important "bridges" that help promote local specialties and spread the cultural values ​​of traditional markets to consumers inside and outside the city. Livestreaming helps goods reach tourists, people far from home, busy people, or those with little time to go to the market. When small traders proactively innovate and adapt to the digital economy, markets not only maintain their vitality but also have the opportunity to make a strong breakthrough, creating a new face for local commerce in the digital transformation era.

Source: https://baodanang.vn/suc-bat-ban-hang-nho-livestream-3312532.html