Accelerating the retail market

The retail market in Da Nang city is becoming vibrant as people's shopping demand increases. Many consumer stimulus programs offered by businesses are attracting consumers.

People shop at Co.opMart Tam Ky. Photo: VIET QUANG

Promotions and consumer stimulus

At Co.opMart Tam Ky supermarket, goods are always abundant and diverse, ranging from fresh food, cosmetics, and various fruits to rural industrial products, OCOP products, and fashion items … On weekends, people are bustling with shopping activity.

Ms. Hoang Hoa (My Thach Bac neighborhood, Ban Thach ward) said: “The retail market is seeing more and more businesses participating, with a wide variety of goods and intense competition, which benefits consumers. I am very impressed with the quality of the goods and the many promotions.”

These days, Co.opMart Tam Ky has designed and offered customers Tet gift boxes. The "Sum Vay" gift box, including vegetable oil, seasoning, fish sauce, and granulated sugar, is priced at only 99,000 VND after a 28% discount. The "Doan Vien" gift box, including vegetable oil, seasoning, fish sauce, premium egg noodles, rice paper, biscuits, vegetables, and tea, is priced at 199,000 VND after a 23% discount from the original price.

Ms. Le Thi Kieu Thu, Head of Marketing at Co.opMart Tam Ky, said that the supermarket is offering significant discounts on most items, with fashion and cooking utensils discounted by up to 50%. “We are providing a plentiful supply of goods to consumers and implementing deep discounts on various items. We are very pleased that people are shopping so enthusiastically at the end of the year,” Ms. Thu said.

Ms. Dang Thu Loi introduces goods with a "buy one, get one free" promotion to customers. Photo: VIET QUANG

Many businesses in the city are also making efforts to stimulate consumer spending at the end of the year. In Tam Ky ward, Kash Vietnam Co., Ltd. is running a "buy one, get one free" promotion. Specifically, when buying one box of roasted almonds priced at 194,000 VND, consumers receive another box of roasted almonds worth 97,000 VND for free. Cashew nuts and red dates are also subject to similar promotions, with customers receiving a free box worth 75,000 VND and 65,000 VND respectively when purchasing products priced at 150,000 VND and 88,000 VND.

Ms. Dang Thu Loi, a sales employee of Kash Vietnam Co., Ltd., said: “To expand our market, we win over consumers by providing quality goods at affordable prices and offering gifts and promotions. We are very pleased that year-end purchasing power has increased quite strongly since the end of November.”

Growth drivers

In November, retail activity in the city remained vibrant despite prolonged heavy rains and flooding. According to Da Nang City Statistics, the retail market remained stable in November thanks to year-end promotional programs and sales incentives. In particular, Black Friday boosted sales in many categories such as clothing, household goods, gemstones, precious metals, fuel, and essential consumer goods. The positive growth compared to the same period in 2024 continued across most product categories, indicating that domestic purchasing power remained stable and showed an upward trend in the final months of the year.

Total retail sales are expected to continue increasing in the city in the last month of the year thanks to consumer stimulus programs and promotions. Photo: VIET QUANG

Retail sales of goods in November are estimated at VND 11,624 billion, an increase of 15.6% compared to the same period in 2024. Of this, retail sales in supermarkets and shopping malls are estimated at VND 1,025 billion, an increase of 39.4% compared to the same period in 2024.

According to the Department of Industry and Trade, total retail sales are expected to continue increasing in the last month of the year as this is the peak season for shopping, tourism , and festivals. At the same time, localities and businesses are urged to accelerate the implementation of demand-stimulating programs during this peak period.

The city's industry and trade sector is promoting the "Vietnamese people prioritize using Vietnamese goods" campaign to contribute to improving the quality of domestically produced products and goods; and to widely spread the movement of consuming Vietnamese goods through diverse distribution channels. Emphasis is placed on organizing concentrated trade promotion and advertising programs to stimulate consumer demand; and on bringing Vietnamese goods to rural, mountainous, remote, and island areas. Linking with Vietnamese agricultural product exchanges is also being pursued to facilitate the circulation of local specialties and OCOP (One Commune One Product) products.

Retail is one of the pillars of economic growth in Da Nang city. The Department of Industry and Trade requests that localities, business associations, and industries diversify sources of goods supply, continue to develop distribution systems and supply networks, and ensure a continuous supply of goods to the market.

The good news is that the domestic market is creating significant growth potential. Retailers are meeting the increasingly high demands of consumers for quality goods. Businesses are undergoing a strong transformation, accelerating digital transformation to meet the demands of e-commerce and enhancing price competitiveness for their products.

Source: https://baodanang.vn/tang-toc-thi-truong-ban-le-3314350.html