Consultation to finalize the "Thanh Hoa Tourism" product.

This is one of the important events in the series of events to promote and stimulate tourism in Thanh Hoa province in 2024. The event aims to gather feedback and suggestions from members of the survey team from provinces and cities in the Southeast region to further refine the product "Thanh Hoa Tourism - The Flavors of Four Seasons".

Overview of the conference.

On the afternoon of November 17th, the People's Committee of Thanh Hoa province organized a consultation conference to finalize the product "Thanh Hoa Tourism - The Flavors of Four Seasons". Attending the conference were Mr. Nguyen Van Thi, Member of the Standing Committee of the Provincial Party Committee and Permanent Vice Chairman of the Provincial People's Committee; representatives from departments, agencies, and member units of the Thanh Hoa Provincial Tourism Development Steering Committee; the Tourism Promotion Center; tourism associations; and tourism businesses from provinces and cities in the Southeast region, including Ho Chi Minh City, Dong Nai, Binh Duong, and Ba Ria - Vung Tau.

Comrade Nguyen Van Thi, Member of the Standing Committee of the Provincial Party Committee and Permanent Vice Chairman of the Provincial People's Committee, along with other delegates, attended the conference.

The conference attracted the participation of numerous tourism businesses from Thanh Hoa province and other provinces and cities in the Southeast region.

Promoting tourist exchanges between Thanh Hoa province and other provinces and cities in the Southeast region.

In her opening remarks at the conference, Ms. Vuong Thi Hai Yen, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa province, affirmed: “Thanh Hoa province highly values ​​activities linking and cooperating in tourism development with localities nationwide to gradually improve tourism products and expand the tourist market. Among these, the provinces and cities in the Southeast region are an important market that Thanh Hoa tourism is targeting. Thanh Hoa province hopes that through this conference, we will receive further contributions and suggestions on strategic and sustainable solutions to gradually build and improve tourism programs and services suitable for the market of the provinces and cities in the Southeast region.”

Ms. Vuong Thi Hai Yen, Deputy Director of the Department of Culture, Sports and Tourism, delivered the opening remarks at the conference.

With the advantage of being a destination offering a diverse range of tourism products, Thanh Hoa province also has a significant advantage with many unique experiences for tourists from the southeastern provinces and cities. This includes autumn-winter tourism products, with attractive offerings and experiences at cultural and historical tourist destinations; and community-based ecotourism.

Ms. Tran Thi Thu Trang, Director of the Dong Nai Provincial Tourism Promotion Center, delivered a speech at the conference.

At the conference, representatives from several businesses stated that in recent years, the number of tourists from the southeastern provinces and cities to Thanh Hoa has seen positive growth. This is primarily due to the innovation and diversification of Thanh Hoa's tourism products. To further boost tourism linkages between the southeastern provinces and cities and Thanh Hoa, localities need to intensify tourism promotion and marketing activities; create conditions for businesses to participate in destination and product surveys to gradually refine programs and build tours that meet market demands. Thanh Hoa tourism businesses, for their part, need to focus on innovating and diversifying tour programs and routes; proactively connect with businesses in the southeastern provinces and cities to build cooperation programs and promote two-way tourist exchanges. In particular, they should focus on highlighting the value of the destination in each experience and the brand "Thanh Hoa Tourism - The Beauty of Four Seasons".

Businesses also expressed confidence that, from the markets of the provinces and cities in the Southeast region, Thanh Hoa tourism will have more opportunities to boost the attraction of domestic and international tourists, especially high-spending tourists who stay for longer periods.

To explore "Thanh Hoa Tourism - The Beauty of Four Seasons"

Over the years, Thanh Hoa's tourism sector has consistently ranked among the top in the country in attracting tourists, with its diverse range of tourism products. However, to further improve the "Thanh Hoa Tourism - The Beauty of Four Seasons" product line, business representatives believe that Thanh Hoa tourism needs to innovate and refine its three main product lines: beach tourism, cultural and spiritual tourism, and community-based ecotourism. Simultaneously, new product lines should be introduced to stimulate tourism demand and attract more visitors.

Tourism in Thanh Hoa is hitting the jackpot.

Tourists from Ho Chi Minh City in particular, and the provinces of the Southeast region in general, are especially fond of traveling to the North, particularly during the last months of the year. Meanwhile, Thanh Hoa, with its well-developed transportation system and airport directly connected to Ho Chi Minh City, coupled with the diversification of its tourism products, has created a competitive advantage over other localities in the North. Through this survey program, tourism businesses in Ho Chi Minh City have gained a clearer and more specific understanding, realizing that Thanh Hoa tourism is "hitting the jackpot" with many new tourism products suitable for diverse customer segments and markets. In particular, the Pu Luong Community Ecotourism Area offers visitors green and attractive experiences, sharing common features with Northwest tourism, but with innovations that tourists expect... To attract tourists from key markets, Thanh Hoa tourism businesses first need to research and develop appropriate cooperation and promotion programs to exploit tourists from the provinces and cities of the Southeast region - a potential group of tourists who especially love Northern tourism in the last months of the year. This is an opportunity for Thanh Hoa tourism to further refine its "Fragrance of Four Seasons" product.

Mr. Huynh Thanh Minh, Director of Minh Phat Tourism Company (Ho Chi Minh City).

Thanh Hoa possesses all the necessary elements to attract tourists from the Southeast region of Vietnam.

Thanh Hoa's tourism resources are extremely diverse, encompassing almost all the tourism products currently offered by other provinces and cities nationwide. In recent years, Thanh Hoa has been an important destination in the development of tourism products by Saigontourist and other tourism businesses in Dong Nai. From the beginning of the year until now, Saigontourist in the North and the provinces and cities of the Southeast region has brought approximately 3,000 tourists to Thanh Hoa. These include tours lasting up to 4 days and 3 nights, which have been well-received and highly appreciated by tourists for their quality and attractiveness. Therefore, Thanh Hoa needs to continue improving its existing products and developing diverse new products linked to its potential and strengths. Saigontourist is very keen to survey and connect with international tourists to Thanh Hoa in the near future.

Mr. Nguyen Hoang Nhung, Deputy Director of Saigontourist - Dong Nai branch.

Speaking at the conference, the Standing Vice Chairman of the Thanh Hoa Provincial People's Committee, Nguyen Van Thi, expressed his hope that this conference would create opportunities for investors and tourism businesses from Thanh Hoa province and other provinces and cities in the Southeast region to meet, exchange ideas, and cooperate. Through this, they could discuss specific issues regarding cooperation mechanisms and policies, and develop complete, high-quality tourism products and services. This is also an opportunity for Thanh Hoa province to further refine its "Fragrance of Four Seasons" product through the contributions and suggestions from agencies and businesses from the Southeast region.

Permanent Vice Chairman of the Provincial People's Committee Nguyen Van Thi delivered a speech at the conference.

The comrade suggested that the Department of Culture, Sports and Tourism continue to maintain close contact with departments, agencies, units, and tourism businesses in the provinces of the Southeast region to effectively establish and exploit the two-way tourist market. In addition, they should study and incorporate the opinions expressed at the conference to guide businesses in developing tours and routes in particular, and the overall tourism development of Thanh Hoa province in general.

For the Tourism Association and tourism businesses in the province, it is necessary to maintain and improve the quality of products, diversify tourism services; actively develop and apply many attractive forms of demand stimulation. Focus on developing new products to meet market trends. Strengthen linkages with the Tourism Association and tourism businesses in the Southeast region to exchange specific information on joint activities and promptly resolve difficulties and obstacles faced by businesses when developing products.

Deputy Chairman of the Provincial People's Committee Nguyen Van Thi expressed his confidence that, with the unique characteristics of Thanh Hoa tourism as well as tourism in the Southeast region; along with the orientation and close coordination of state management agencies, and the support of tourism businesses in localities, Thanh Hoa tourism and tourism in the Southeast provinces and cities will move forward together, supporting each other's development. This is an important foundation for Thanh Hoa tourism to continue affirming the brand "Thanh Hoa Tourism - The Beauty of Four Seasons," attracting tourists from key tourism markets to Thanh Hoa throughout all four seasons of the year.

Director of the Department of Culture, Sports and Tourism Pham Nguyen Hong delivered a speech acknowledging the feedback and closing the conference.

Previously, the famtrip delegation from the southeastern provinces and cities conducted a survey of destinations and service quality at several tourist areas and sites in the province, such as: Lam Kinh National Special Historical Site (Tho Xuan), Ho Dynasty Citadel World Cultural Heritage Site (Vinh Loc), Cam Luong Fish Stream (Cam Thuy), Pu Luong Community Ecotourism Area (Ba Thuoc); Flamingo Ibiza Hai Tien (Hoang Hoa)... and some destinations and tourism products in Thanh Hoa City.

Hoai Anh

Source: https://baothanhhoa.vn/tham-van-hoan-thien-san-pham-du-lich-thanh-hoa-huong-sac-bon-mua-230607.htm